Product Marketing Manager

Powerflex Supply•San Antonio, TX

3d•Onsite

About The Position

PowerFlex Fence is hiring a hands-on Product Marketing Manager to own positioning, launches, and sales enablement for its PowerFlex, EverGraze, Range Ward, and RanchFlow product lines. The role reports to the VP of Sales and Marketing and is responsible for keeping the product lines distinct across two price tiers while integrating Range Ward and RanchFlow into the PowerFlex family. It includes writing copy, building launch plans, creating sales materials, and presenting to dealers. The role is AI-first, with daily use of LLMs and development of lightweight tools and workflows for the marketing and sales teams. The first major assignment is the 2027 house-brand roadmap, including the RanchFlow virtual fence, expanded PowerFlex premium and EverGraze premium-economy lines, and new products such as the PowerFlex Premium Alternate Power Reel. The position covers brand and portfolio positioning, product launches, e-commerce content, dealer enablement, customer and market insight, and reusable AI-enabled workflows. The role is based onsite in San Antonio, Texas, and requires approximately 20–25% travel to dealers, trade shows, and ranches.

Requirements

At least 6 years of product marketing experience, including at least 3 years owning positioning and launches for physical products.
Experience managing multiple brands or price tiers simultaneously while keeping them distinct.
Hands-on experience selling through both e-commerce channels, including Shopify or similar platforms and marketplaces, and a dealer or retail channel.
Strong copywriting skills, with the ability to write product specification tables, product detail pages, and dealer sell sheets in clear, straightforward language.
Comfort using data such as pricing analysis, conversion metrics, and sell-through to make and defend decisions.
Ability to clearly explain technical products and concepts, including energizer joules, conductor resistance, and water flow rates.
Demonstrated hands-on daily use of LLMs, with specific examples of workflows, tools, or automations built to improve speed or results.
Willingness to travel approximately 20–25%.

Nice To Haves

Background in agriculture, livestock, farm and ranch retail, outdoor or equipment brands, or hands-on ranch experience.
Knowledge of electric fencing, rotational grazing, or livestock water systems.
Experience launching private-label or house brands sourced overseas.
Experience with Amazon Seller Central or Walmart Marketplace product content.
Familiarity with the Canadian and American agricultural markets and grazing funding programs.
Experience building with no-code or low-code and AI tools, such as Claude, ChatGPT, Zapier, n8n, simple scripts, or custom GPTs/Projects.
Design and video skills, including use of AI-assisted creative tools to produce assets without waiting on an agency.

Responsibilities

Define and maintain the positioning and price ladder for PowerFlex and EverGraze, including target customers and SKU placement.
Integrate Range Ward and RanchFlow into the PowerFlex family through consistent naming, packaging, messaging, and website experience.
Write and maintain messaging guides, value propositions, and competitive battlecards for each product line.
Plan and run go-to-market launches for new SKUs and line extensions, from naming and pricing input through launch-day assets.
Work with purchasing and sourcing on product specifications, packaging copy, inserts, and compliance labeling for globally sourced products.
Set launch goals and report results at 30, 90, and 180 days.
Own product detail page content on powerflexfence.com, including copy, specification tables, comparison charts, photography briefs, and video.
Build product content for Amazon, Walmart, and other marketplaces as those channels expand.
Create educational content for ranchers, such as fence-building guides, energizer sizing tools, and grazing system how-tos, that also supports organic search.
Create dealer materials, including sell sheets, catalogs, price-tier explainers, point-of-sale displays, and training decks.
Train the sales team and dealers on positioning, competitive differences, and objection handling.
Support dealer recruitment in the US and Canada with market-appropriate materials.
Regularly speak with ranchers, dealers, and Seymour store customers and translate feedback into positioning and product input.
Track competitor pricing, launches, and promotions, and conduct win/loss reviews.
Use seasonal demand data to plan promotions, including campaigns intended to increase fall and winter revenue.
Build and document repeatable AI workflows, including prompt libraries, content pipelines, and reporting automations, for reuse by marketing and sales teams.
Travel approximately 20–25% to dealers, trade shows, and ranches.