Product Marketing Manager

Protective Industrial Products • Latham, NY

9d

About The Position

The Product Marketing Manager, Hand & Arm Protection, is the customer-obsessed marketing leader for PIP’s Hand & Arm Protection portfolio. The role starts with understanding distributor and end-user needs, challenges, buying considerations, and workplace realities, then translates those insights into category strategy, differentiated positioning, commercialization plans, and customer experiences. As the category marketing leader and subject matter expert, the manager champions the voice of the customer and ensures customer value guides decisions from early product development through launch, adoption, and lifecycle growth. The role partners closely with Product Management, Sales, Customer Marketing, Vertical Marketing, Marketing Communications, and Digital Marketing to reduce customer friction, strengthen core product performance, launch meaningful innovations, and drive profitable category growth.

Requirements

• Demonstrated customer-obsessed mindset and habit of starting with customer needs and working backward to solutions.
• Strong listening, curiosity, empathy, and field-learning skills; ability to uncover stated and unstated customer needs without overpromising.
• Strong strategic thinking, commercial judgment, and business acumen.
• Proven capabilities in product positioning, messaging, storytelling, and value-proposition development.
• Strong presentation, communication, facilitation, and stakeholder-influence skills.
• Data-informed decision-making and analytical skills, paired with judgment to seek direct customer evidence.
• Ability to influence cross-functional stakeholders without direct authority and create accountability for customer outcomes.
• Customer-focused mindset with a strong understanding of Voice of Customer principles.
• Excellent organizational and project management abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office, CRM platforms, marketing automation tools, and analytics platforms.

Responsibilities

• Serve as the customer advocate, marketing leader, and subject matter expert for the Hand & Arm Protection category.
• Build an ongoing understanding of distributor and end-user priorities through customer visits, field observation, interviews, advisory input, wear trials, feedback, and market research.
• Translate customer needs, pain points, behaviors, and unmet expectations into category strategies, annual growth plans, product requirements, messaging, and commercial priorities.
• Develop differentiated positioning, messaging, proof points, and value propositions grounded in outcomes customers value.
• Lead customer-focused go-to-market planning and commercialization for new product launches and portfolio initiatives, including target audiences, problems to solve, reasons to believe, and adoption goals.
• Create launch materials, sales tools, training, digital content, and enablement resources to help distributors sell confidently and end users select and use appropriate solutions.
• Partner with Sales, Customer Marketing, Vertical Marketing, Marketing Communications, and Digital Marketing to deliver relevant, consistent, connected customer experiences.
• Monitor competitive activity, industry trends, customer feedback, and changing market expectations to identify opportunities and strengthen PIP’s value to customers.
• Measure launch effectiveness, customer adoption, engagement, satisfaction signals, and business performance, and use findings to improve programs and experiences.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed