Product Marketing Manager

Thatch • Austin, TX

8d • $160,000 - $210,000

About The Position

Thatch helps companies provide employees with healthcare budgets instead of one-size-fits-all health plans, allowing employees to choose coverage and care that fits their needs while giving employers predictable costs. The company works across healthcare, payments, and technology and values people who solve complex problems, exercise good judgment, work through ambiguity, care about customers, and take responsibility for their work.

Marketing shapes how people understand Thatch and its value by turning complex healthcare products into clear, compelling stories for employers and brokers. The Product Marketing Manager will sharpen Thatch’s positioning and expand its presence in mid-market and enterprise segments. The role shapes go-to-market strategy, partners closely with Product, Sales, and Growth, and owns messaging, launches, and campaigns intended to drive adoption and revenue.

The hiring process typically takes three weeks and includes a recruiter conversation, hiring manager interview, live product marketing case study, conversations with team members, and a final conversation with the leadership team. Estimated compensation is $160,000–$210,000 USD.

Requirements

• Strong background in B2B product marketing, with a track record of owning positioning, messaging, and go-to-market strategy for complex products.
• Proven ability to develop and execute go-to-market strategies for mid-market or enterprise customers.
• Strong commercial instincts and understanding of how product marketing contributes to pipeline, adoption, and revenue.
• Track record of building sales enablement programs and translating complex products into clear, differentiated messaging.
• Ability to influence stakeholders and drive alignment across Product, Sales, and Marketing.
• Excellent communication and storytelling skills grounded in customer research and market insights.
• Comfort operating independently and balancing strategic thinking with hands-on execution in a fast-moving environment.

Nice To Haves

• Experience in healthcare, fintech, benefits, or another regulated industry.
• Experience working with brokers, consultants, or partner-led distribution.
• Experience marketing multi-sided products to different customer segments.
• Experience with customer research, win/loss analysis, and competitive intelligence.
• Experience using AI to improve research, messaging, or marketing workflows.

Responsibilities

• Own Thatch’s positioning and messaging across employer and broker segments, focusing on mid-market and enterprise growth.
• Shape go-to-market strategy and lead product launches, aligning Product, Sales, and Growth around priorities and execution.
• Build narratives and enablement materials that help brokers and benefits consultants confidently recommend Thatch.
• Lead quarterly segment-focused campaigns with Growth, translating customer insights into demand and revenue opportunities.
• Develop competitive intelligence, customer research, and market insights to inform positioning and go-to-market decisions.
• Measure messaging performance across customer segments, sales conversations, and advisor channels, and refine the approach based on results.
• Influence cross-functional stakeholders, navigate competing priorities, and drive initiatives forward with ownership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed