Product Manager, Product Marketing

Trex Company•Winchester, VA

4d•$115,000 - $145,000•Onsite

About The Position

The Product Manager owns the full P&L, market share, and product roadmap for an assigned product line or business within Product Management. The assignment may include a direct product category, a partner-facing supply or licensing business, or both. This is a full P&L-owning role without a dedicated Associate Product Manager, so the Product Manager conducts competitive tracking, share analysis, and opportunity-sizing work directly. The role reports to the segment’s Director or Sr. Director, Product Marketing. The Product Manager works across Pricing & Commercial Analytics, Sales, Brand Management, R&D/Engineering, Finance, Legal, and external partners to manage the product line, build business cases, and support product development and go-to-market activities. The role represents the assigned line at trade shows, customer meetings, and industry events. It requires 25% overnight travel within the territory and for customer meetings, trainings, and conferences, as well as a valid driver’s license. The position is based in Winchester, Virginia, and is full-time/regular.

Requirements

Bachelor’s degree.
4–8+ years of product or brand management experience.
Experience owning end-to-end analytical and strategic work.
Experience managing external partner, supply, or licensing relationships.
AI fluency: applies AI-enabled tools for market analysis, content development, and decision support, and is comfortable evaluating AI-driven opportunities within the assigned product line.
Valid driver’s license.
Willingness to travel 25% overnight within the territory and for customer meetings, trainings, and conferences.

Nice To Haves

Product or brand management experience in building products or consumer goods.
Master of Business Administration.
Working knowledge of relevant building codes and regulatory standards, such as ASTM, UL, ICC, and ISO.

Responsibilities

Put safety first.
Lead and foster a people-first culture.
Own P&L and market-share performance for the assigned product line or business, including pricing input in partnership with Pricing & Commercial Analytics.
Own P&L for any included partner-facing supply, licensing, or OEM relationships, negotiating agreements and pricing with external partners.
Maintain the product roadmap in coordination with the Director or Sr. Director, Product Marketing.
Conduct competitive tracking, share analysis, and opportunity sizing directly for the assigned line.
Gather and apply consumer and contractor insights to inform the roadmap, at a scope appropriate to the assignment’s size.
Build business cases for new product, licensing, or partnership opportunities in partnership with Finance.
Own trade and promotional strategy for the assigned line in partnership with Sales.
Recommend A&P investment for the assigned line, partnering with Brand Management on execution.
Author positioning briefs for Brand Management.
Partner with R&D/Engineering on feasibility and on partner product specifications and quality standards.
Partner with Legal on product claims and substantiation, and on partnership, licensing, or supply agreements.
Monitor partner or licensee compliance with brand and quality standards where the assignment includes an external relationship.
Lead the business-team cadence for the assigned line, coordinating input from R&D, Finance, and Sales.
Represent the assigned line at trade shows, customer meetings, and industry events.
Partner with the Senior Product Manager on joint go-to-market planning where cross-line attachment or bundling is a named growth initiative.
Partner with the Manager, Sales & Technical Training to build enablement content where the assignment involves consultative or solution-based selling.
Escalate resourcing needs to the Director or Sr. Director, Product Marketing as workload requires.