Marketing Manager Jobs

About The Position

Requirements

• 8–10 years of experience in product marketing, product management, or technical marketing in a B2B environment.
• Experience in data center, IT, digital infrastructure, enterprise software, or a similar technology ecosystem and industry.
• Technical aptitude, ability to learn technical concepts quickly, and ability to navigate complex, broad product portfolios.
• Knowledge of power systems products and solutions, such as UPS, switchgear, power distribution, energy storage, and power or energy software.
• Demonstrated ability to manage multiple priorities and projects across numerous stakeholders.
• Ability to develop and execute marketing strategies, value propositions, messaging strategies, and go-to-market actions that drive brand impact and opportunity pipeline for new and existing offerings.
• Goal-oriented and self-motivated, comfortable with ambiguity, and able to define objectives, own processes and projects, and see them through to completion.
• Highly collaborative and able to work across functional teams.
• Proactive communication skills and strong attention to detail.
• Data analysis experience and ability to communicate findings effectively to varied audiences.
• Enthusiastic and persistent problem-solving ability.
• Excellent organizational skills and a process-oriented approach.
• Legally authorized to work in the United States; sponsorship is not provided.

Responsibilities

• Develop and execute positioning, value propositions, solution narratives, and marketing and go-to-market initiatives for assigned power solutions.
• Build product launch and growth plans for new and existing solutions across products, systems, software, and solutions.
• Support and enhance the relationship between the business unit’s products and technology and Marketing for assigned products.
• Serve as a subject matter expert for marketing content, including written content, media, events, and planning, for assigned categories.
• Develop product, systems, and solutions positioning and messaging, and build expertise that strengthens external communications, promotion, and sales enablement.
• Build and maintain detailed persona profiles for key roles in data center power buying groups.
• Help create go-to-market strategies and tactics based on buyer-journey insights for target segments, buying groups, and personas.
• Collaborate with global and regional product and sales teams to deliver sales enablement materials and tools.
• Monitor market and industry trends and the competitive landscape to shape positioning strategy.
• Track trends and provide analysis and insights to Marketing and Global Product Management teams.
• Support regional marketing programs for pipeline creation, market growth opportunities, and customer engagement.
• Present portfolio marketing initiatives, plans, and outcomes to management and team stakeholders.
• Collaborate with brand, communications, digital/web, demand generation, and other business unit marketing colleagues to deliver marketing objectives.
• Use Vertiv Operating System methodologies, including best-practice dissemination, lean and continuous improvement, and management cadence with performance metrics, tracking, and accountability.