Associate Manager, Global Marketing Communications

LVMH Perfumes & Cosmetics•New York, NY

8h•$80,000 - $105,000

About The Position

The Associate Manager, Global Marketing Communications supports Fresh’s worldwide market-share growth by helping develop and execute global and localized marketing campaign plans. Reporting to and partnering closely with the Director, Global Marketing Communications, this role helps build the Global Go-To-Market Strategy across business categories. The Associate Manager works with global and international partners to bring marketing activations to life, balancing longer-term strategic planning with tactical execution across media plans, content strategy, and retail activations. The role develops and coordinates campaign briefs, messaging calendars, asset checklists, channel creative briefs, and social media briefs in collaboration with internal teams and market stakeholders. It also uses consumer, industry, retail, media, and campaign-performance insights to support recommendations and improve campaign effectiveness and return on investment. During the first six months, the employee is expected to build an understanding of Fresh’s global marketing communications strategy, product categories, priority markets, and cross-functional working methods; learn to create integrated campaign materials; and use insights to identify opportunities. Within 12 months, the employee is expected to independently lead key campaign components from briefing through execution, serve as a trusted cross-functional partner, and provide actionable recommendations based on KPIs and test-and-learn findings.

Requirements

3–5+ years of experience in digital marketing, brand marketing, or strategy at a brand or agency.
Knowledge of the global beauty industry and landscape.
Strong knowledge of social media, influencer, and media landscapes.
Experience with retail and in-store marketing.
Strong analytical skills and the ability to translate data and insights into actionable marketing strategies.
Experience working with commercial teams.
Clear, confident, and compelling verbal and written communication skills.
Creative, self-starting approach, positive attitude, and willingness to roll up sleeves.
Ability to anticipate obstacles and quickly generate alternative solutions or ideas.
Proven ability to build relationships and work effectively in a highly cross-functional team.
Excellent organizational and project-management skills, including the ability to manage multiple priorities in a fast-paced, collaborative environment.
Self-motivated and proactive, with the ability to work independently, drive initiatives forward, and consistently meet deadlines.
Proficiency in Microsoft Suite; examples listed include Excel, PowerBI, and AutoCAD.
Bachelor’s degree in Marketing, Business, or equivalent.

Responsibilities

Research and present consumer, industry, media, retail, and international marketing trends to support category leadership.
Support the development of global marketing and communications plans for key product categories to increase global market share.
Partner with the Marketing Analytics team to maintain the Marketing Communications KPI dashboard and use insights to make strategic recommendations to markets.
Manage the Global Marketing Communications messaging calendar.
Develop campaign briefs with the Director, Global Marketing Communications and Marketing Strategy Team, translating product communication strategy and 360 go-to-market priorities into efficient, ROI-driving campaigns.
Own development of the Campaign Asset Checklist and partner with cross-functional and market stakeholders to ensure alignment with the creative brief.
Work with Product Innovation and Creative teams to incorporate product messaging and claims into key campaign touchpoints.
Support creation of North America channel creative briefs on a quarterly basis.
Partner with the Social Media Coordinator to manage execution of the Organic Social Media brief and day-to-day communication with the Global Creative team.
Support targeted Test + Learn programs and capture KPIs to measure program success against objectives.
Support the Director, Marketing Communications and SVP, Global Marketing with ad hoc requests and strategic recommendations.
Lead key components of global and localized marketing communications campaigns from briefing through execution, ensuring strategic alignment and timely delivery.
Use KPI results and test-and-learn findings to recommend improvements to campaign effectiveness, consistency, and return on investment.

Benefits

Fresh and LVMH-sponsored training and workshops for personal and professional development.
Networking and relationship-building opportunities with the LVMH community and network.
Opportunities to join internal communities, including the DEIB Council, Sustainability Champions, and LVMH Employee Resource Groups.
Free professional consultation, referrals, and counseling through the Employee Assistance Program.
Free 24/7 confidential mental health support.
Flexible paid time off policy, including Summer Fridays.
Fertility services and family-planning support, including maternity and newborn support, adoption and surrogacy assistance, and cryopreservation when part of fertility treatment.
Paid parental leave, including maternity, paternity, adoption, and surrogacy leave, subject to eligibility.
Travel and lodging for those who cannot access care.
Back-up dependent care and tutoring.
Fresh in-store discounts and gratis.
LVMH group friends and family sales across its divisions.
Pre-tax commuter benefits through Wage Works.
Health club, sporting and entertainment ticket, and pet, renters, and home insurance discounts.
Medical, dental, and vision coverage.
401(k) with company match and additional employer contribution, subject to eligibility.