VP, Global Marketing, Communications, & Insights

IQVIA•Wayne, PA

1d•$152,400 - $424,700

About The Position

IQVIA is seeking an accomplished marketing and communications executive to lead its global Marketing, Communications & Insights organization and guide its next phase of evolution. The Vice President will set strategy and execute programs across enterprise marketing, product and portfolio marketing, corporate communications, corporate affairs, customer insights, and related capabilities, aligning business unit and regional teams around shared priorities, standards, and measurable growth outcomes. The role will strengthen the connection between IQVIA’s enterprise brand, its products and services, and the needs of clients and markets. It will closely integrate marketing and communications with product, sales, business, strategy, and go-to-market teams to increase product uptake, support client and segment strategies, and create a more connected company experience. Programs span events, web, campaigns, thought leadership, digital storefronts, differentiated positioning, and integrated go-to-market initiatives. The successful candidate will bring strategic vision, a business-growth orientation, and disciplined operational leadership. The role calls for leading through influence in a complex global matrix, building high-performing teams, modernizing capabilities with artificial intelligence and digital tools, communicating evidence of client value and business impact, and directing resources toward high-value opportunities. The position requires domestic and international travel as needed.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
At least 15 years of progressive experience in B2B marketing, product marketing, corporate communications, or related disciplines, including at least 8 years in senior leadership roles.
Demonstrated experience leading a large, complex, global or multi-regional marketing and communications organization in a matrixed environment.
Proven success developing enterprise marketing strategy and translating it into integrated plans, operating mechanisms, investment choices, and measurable outcomes.
Substantial product and portfolio marketing experience, including close partnership with product teams, segmentation, positioning, value proposition development, go-to-market planning, launches, adoption, and lifecycle marketing.
Demonstrated ability to market complex products, data, technology, analytics, platforms, solutions, or professional services.
Experience partnering effectively with business, product, sales, strategy, finance, legal, human resources, and regional leadership teams.
Experience leading corporate or executive communications and working with reputation, media, issues, or stakeholder communications.
Demonstrated ability to establish assertive, evidence-based claims of client value and business impact and translate them into compelling product, portfolio, and enterprise communications.
Proven success designing and leading integrated, scalable, omni-channel go-to-market programs across events, web, campaigns, thought leadership, digital experiences, and marketplace or storefront channels.
Strong financial and operational acumen, including managing budgets, evaluating channel effectiveness, prioritizing investments, and reallocating resources toward concrete growth opportunities.
Demonstrated success leading organizational transformation, building capabilities, developing senior talent, and delivering results through change.
Excellent executive communication, influence, judgment, and stakeholder management skills.
Ability to travel domestically and internationally as required.

Nice To Haves

Master’s degree in business administration, marketing, communications, or a related field.
Experience in life sciences, healthcare, healthcare technology, data and analytics, or another complex and regulated industry.
Experience building connected customer insight, marketing analytics, digital marketing, omni-channel go-to-market, and marketing operations capabilities.
Practical experience applying artificial intelligence, automation, and modern marketing technology to improve quality, speed, personalization, measurement, productivity, and product uptake.
Experience leading through a federated operating model combining enterprise, business unit, regional, and shared-service teams.

Responsibilities

Set the global vision, strategy, priorities, and operating agenda for Marketing, Communications & Insights in alignment with IQVIA’s enterprise strategy and growth objectives.
Lead and integrate enterprise marketing, business unit and regional marketing, product and portfolio marketing, corporate communications, corporate affairs, customer insights, and other assigned capabilities.
Partner with business, product, sales, and strategy leaders to identify market opportunities, priority audiences, portfolio needs, and growth initiatives requiring marketing and communications support.
Build and advance a product marketing discipline closely integrated with product teams and focused on business line growth, including market and customer insight, segmentation, value proposition development, positioning, messaging, launch planning, adoption, and lifecycle marketing.
Translate IQVIA’s enterprise narrative into differentiated stories for business areas, capabilities, products, services, and offerings, supported by credible evidence of client impact.
Ensure marketing programs and communications use customer, market, and competitive insights and are appropriately tailored across industries, geographies, audiences, and buying stages.
Partner with sales and go-to-market leaders to improve market readiness, sales enablement, and feedback loops; support client and segment strategies; and strengthen marketing’s role in client-level actions with clear functional ownership and handoffs.
Lead corporate communications and corporate affairs strategies that strengthen and protect IQVIA’s reputation and advance company priorities with internal and external stakeholders.
Establish performance measures and reporting that connect investment to customer engagement, demand, pipeline, reputation, product uptake, client value, business growth, and other agreed outcomes.
Use data, analytics, experimentation, market feedback, and channel-level conversion insights to evaluate performance, improve effectiveness, and reallocate spending toward high-value growth opportunities.
Modernize the function through artificial intelligence, digital capabilities, marketing technology, automation, scalable content systems, and more visual and effective communications while maintaining disciplined governance.
Define and continuously improve the global operating model, including decision rights, governance, planning processes, agency partnerships, resource allocation, and integrated delivery across events, web, campaigns, thought leadership, and digital storefronts.
Lead, develop, and inspire a diverse, high-performing global team; build critical capabilities, strengthen succession, and foster accountability, collaboration, and continuous improvement.
Represent Marketing, Communications & Insights with senior leadership and other key stakeholders, providing recommendations and constructive challenge on market, customer, reputation, and investment decisions.