VP, Communications & Marketing
About The Position
Easterseals DC MD VA (ESDCMDVA) is seeking a strategic, accomplished leader to serve as Vice President of Communications & Marketing. Reporting to the President & CEO, the VP leads the Communications and Marketing function and is responsible for executing, measuring, and continually improving an integrated brand and customer-segment strategy. The strategy supports awareness of the organization’s work and community impact, program leads and enrollment, donor growth and fundraising, and employee recruiting and retention. The VP is a member of the Senior Leadership Team and partners with the Board—particularly its Marketing Committee—senior and program leadership, Development, and a Communications and Marketing team comprising a Communications & Grants Manager, Digital Marketing Specialist, and Outreach Strategy & Partnerships Manager. The VP also builds relationships with reporters, social media influencers, and pro bono supporters. This is a hands-on leadership role that combines strategy-setting, performance measurement, and active involvement in the team’s day-to-day work. Easterseals DC MD VA serves the Washington, DC, Maryland, and Northern Virginia area through education, healthcare, and employment services. Its programs include adult medical day care, early childhood development and education, therapy, respite, behavioral health care, and workforce development. The organization has approximately 225 staff and is part of the wider Easterseals network.
Requirements
- At least 10 years of marketing and communications experience.
- At least 5 years of management experience.
- Demonstrated strategic leadership of a marketing and communications function, including metrics-based management and delivery of high-quality, impactful communications.
- Strong understanding of paid, owned, and earned marketing channels and experience developing and implementing marketing plans.
- Exceptional oral and written communication skills and executive presence when dealing with the public, media, and Board.
- Passion for the Easterseals mission.
- Proven ability to motivate staff and volunteers.
- Experience overseeing and tracking budgets.
- Expert time-management skills and a bias toward action.
- Willingness to work occasional evenings and weekends, such as to attend events or handle press contacts.
- Bachelor’s degree or equivalent military service experience.
Nice To Haves
- MBA or master’s degree in a related field.
- Demonstrated ability to engage the press and/or social media influencers.
Responsibilities
- Serve as a senior member of the organization’s Senior Leadership Team, helping drive organizational strategy and performance.
- Develop, implement, measure, and continually optimize marketing plans to achieve organizational goals.
- Use paid, owned, and earned marketing channels, including creative and content development, media planning, partnerships, and public relations.
- Lead development of affiliate messaging and oversee and update talking-point documents and brand voice guidelines.
- Oversee development of creative assets.
- Develop and manage the annual operating plan, including the communications calendar and budget.
- Oversee media relations, build collaborative relationships with media outlets, reporters, producers, and relevant beats, and expand the media database.
- Act as ESDCMDVA’s lead communicator, speak to the media, and coach executives and Board members for media appearances.
- Continuously enhance the crisis communications plan.
- Serve as the Communications & Marketing Department liaison to the Board’s Marketing Committee, engage members in marketing activities, provide strategic and performance updates, and communicate effectively with the Board.
- Lead the Communications & Marketing team and ensure activities are performed, measured, and monitored.
- Establish and monitor marketing KPIs and communicate activities and progress to senior management and the Board through dashboards.
- Coach and mentor Communications & Marketing staff to develop their skills, performance, and engagement.
- Ensure effective and efficient delivery of marketing and communications work, including digital marketing, public relations, earned media, written and video materials, client story videos, event collateral, advertising, and signage.
- Build relationships with reporters, social media influencers, and pro bono supporters such as media sponsors and agencies.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Executive
