VP, Marketing

Florence Healthcare•Atlanta, GA

3d•Remote

About The Position

Florence is seeking a modern, revenue-driven marketing leader to shape the company’s marketing strategy, team, and programs as it grows. The role will amplify Florence’s brand, generate measurable pipeline, and strengthen its presence in the clinical-trial workflow category. The position offers the opportunity to lead marketing at a fast-growing, Insight Partners-backed SaaS and AI company, with autonomy and support to build a high-performing team. The VP of Marketing will own Florence’s end-to-end marketing strategy across demand generation, brand, product, content, digital, and customer marketing. The leader will define the organization design, budget, and roadmap for a modern B2B SaaS marketing team; develop scalable pipeline programs; and establish measurement and reporting practices. The role also partners closely with Sales, Product, and Post-Sales on go-to-market planning, positioning, enablement, and shared revenue outcomes. The position is US-based, and remote work is acceptable. Florence describes its culture as collaborative, metrics-focused, diverse, and purpose-driven, with a focus on advancing clinical research and helping bring cures and therapies to market faster.

Requirements

At least 10 years of progressive experience in B2B SaaS marketing.
At least 5 years in a senior marketing leadership role.
Life-sciences industry experience.
Experience leading teams in scaling environments, preferably Series B–D or later and ideally in PE- or VC-backed settings.
Fluency in SaaS go-to-market models, modern marketing technology stacks, and buyer journeys.
Strong cross-functional leadership with Sales, Product, and Post-Sales.
Clear, confident communication skills and the ability to build teams.
US-based; remote work is acceptable.

Nice To Haves

Experience in a PE- or VC-backed company.
Experience in a Series B–D or later scaling environment.

Responsibilities

Own Florence’s end-to-end marketing strategy across demand, brand, product, content, digital, and customer marketing.
Define the organization design, budget, and roadmap for a modern B2B SaaS marketing team.
Coach and develop team members, recognizing their strengths and areas for growth and positioning them for success.
Create shared accountability models, service-level agreements, and joint wins between Sales and Marketing.
Design full-funnel, multichannel programs that contribute consistently to pipeline and revenue.
Drive scalable inbound and outbound campaigns, including account-based marketing, paid media, SEO/AEO, and lifecycle marketing.
Establish attribution models, dashboards, and reporting frameworks to support decision-making.
Lead go-to-market planning for product launches and features in partnership with Product and Sales.
Develop value propositions, persona-based messaging, and competitive positioning for key segments.
Equip Sales with tools, training, and collateral to improve conversion and accelerate deal velocity.
Refine Florence’s brand positioning and category narrative in a competitive market.
Lead messaging and storytelling across the website, content, PR, events, social media, and sales enablement.
Build Florence’s recognition and reputation in healthcare and life sciences.
Develop and manage account-based programs for large enterprise accounts.
Generate ROI-positive demand through offline and digital channels, and evaluate channel and campaign performance using metrics and persona insights.
Prioritize diversity, equity, and inclusion as part of the team’s culture.