VP, Marketing

Florence Healthcare - US•Atlanta, GA

9h•Remote

About The Position

Florence is seeking a modern, revenue-driven marketing leader to shape the company’s marketing strategy, team, and programs as it scales. The leader will amplify Florence’s brand, generate measurable pipeline, and strengthen its category presence. The role offers autonomy and support to build a best-in-class marketing team at a fast-growing, Insight Partners-backed SaaS and AI company focused on clinical trial workflows. The VP of Marketing will own Florence’s end-to-end marketing strategy across demand generation, brand, product, content, digital, and customer marketing. They will define the organization design, budget, and roadmap; build and coach the team; and establish close alignment and shared accountability with Sales, Product, and Post-Sales. The role will lead full-funnel growth programs, product launches and customer marketing, and brand positioning and communications across channels.

Requirements

10 or more years of progressive experience in B2B SaaS marketing.
At least 5 years of experience in a senior leadership role.
Life sciences industry experience is required.
Experience leading teams in scaling environments, such as Series B–D or later companies.
Fluency in SaaS go-to-market models, modern marketing technology stacks, and buyer journeys.
Strong cross-functional leadership with Sales, Product, and Post-Sales.
Clear and confident communication skills and team-building ability.
US-based; remote work is acceptable.

Nice To Haves

Experience in private equity- or venture capital-backed settings.
Experience with marketing technology such as HubSpot, Salesforce, and LinkedIn Ads.
Proven success creating and managing account-based programs for large enterprise accounts.
Track record of generating positive-ROI demand through offline and digital channels.
Experience balancing near-term demand generation with long-term brand strategy.

Responsibilities

Own Florence’s end-to-end marketing strategy across demand, brand, product, content, digital, and customer marketing.
Define the marketing organization design, budget, and roadmap for a modern B2B SaaS team.
Coach the marketing team by recognizing members’ strengths and development needs and positioning them for current and future success.
Create shared accountability, service-level agreements, and joint wins between Sales and Marketing.
Architect full-funnel, multichannel programs that contribute consistently to pipeline and revenue.
Drive scalable inbound and outbound campaigns, including account-based marketing, paid media, SEO/AEO, and lifecycle marketing.
Establish attribution models, dashboards, and reporting frameworks to inform decisions.
Own go-to-market planning for product launches and features in partnership with Product and Sales.
Develop value propositions, persona-based messaging, and competitive positioning for key segments.
Equip Sales with tools, training, and collateral to improve conversion and accelerate deal velocity.
Refine Florence’s brand positioning and category narrative to stand out in the competitive landscape.
Lead messaging and storytelling across web, content, PR, events, social, and sales enablement.
Build Florence into a recognizable and respected brand in healthcare and life sciences.
Evaluate channel and campaign performance using metrics and persona insights.
Generate demand through a range of offline and digital channels, including partners, events, email, paid and organic search, display, social, community, and distributed content marketing.
Embrace and prioritize diversity, equity, and inclusion within the team culture.