VP, Marketing

BigCommerce•Austin, TX

About The Position

The Vice President of Marketing at Commerce.com leads marketing strategy for Feedonomics across demand generation, product marketing, brand, customer advocacy, and retention. This executive leader partners with the C-suite, owns the marketing P&L and marketing-sourced pipeline and revenue, and makes investment and resourcing decisions across customer segments. The role builds and scales a multi-functional marketing organization through senior leaders and represents marketing in company-wide planning. The VP sets segment strategy and positioning, leads go-to-market strategy for major product launches, and ensures customer perspectives inform executive decisions. The position also develops customer advocacy, retention, and expansion programs, partnering with Customer Success on the customer lifecycle. Success includes achieving pipeline and revenue targets, developing a strong and effective marketing team, maintaining a differentiated brand and product narrative across segments, and making marketing a trusted strategic growth partner throughout the business.

Requirements

12+ years of marketing experience, including significant senior leadership experience owning a multi-function marketing organization spanning demand generation, product marketing, brand, and customer marketing or retention.
Experience owning a company-level pipeline or revenue number and being accountable for it at the executive level.
Significant people leadership experience building and scaling marketing organizations through managers of managers and developing senior leaders.
Executive presence and communication skills, with the ability to set strategy in the boardroom and engage in details such as campaign briefs and customer stories.
Track record of setting brand and go-to-market strategy across multiple segments or product lines.
Exceptional cross-functional leadership and experience operating as a peer to Sales, Product, and Customer Success leadership.
Ability to set direction and adapt in ambiguous company-level situations with incomplete information.
Strong business and analytical instincts, including fluency in revenue models and brand strategy.

Nice To Haves

Experience marketing to small businesses and/or other core Commerce.com customer segments.

Responsibilities

Set the overall Feedonomics marketing strategy, integrating brand, demand generation, product marketing, and customer advocacy into a coherent plan.
Define marketing priorities across customer segments, including Mid Market and Enterprise, balancing pipeline needs with long-term brand and category investment.
Represent marketing in company-wide strategic planning and align investment with business priorities in partnership with the CMO and executive leadership team.
Own marketing-sourced pipeline and revenue across all segments, including forecasting, performance, and strategy adjustments.
Allocate budgets and resources across demand generation, product marketing, brand, and retention, and demonstrate return on investment.
Partner with Sales and Finance leadership on revenue targets, funnel efficiency, and go-to-market alignment.
Own brand positioning for Feedonomics and BigCommerce, ensuring segment messaging contributes to a consistent and differentiated market position.
Set go-to-market strategy for major product launches and connect Product, Sales, and Marketing on roadmap and positioning decisions.
Ensure customer perspectives from every segment are represented in leadership decisions.
Develop strategies to turn customers into advocates and reduce churn through marketing-led retention and expansion programs; measure customer marketing, including through NPS.
Partner with Customer Success leadership on lifecycle strategy from first touch through renewal and expansion.
Build, lead, and scale the marketing team, setting expectations for speed, ownership, and storytelling.
Recruit, develop, and retain senior marketing leaders and build a pipeline of talent for expanded leadership roles.
Foster a culture that moves quickly while preserving brand integrity and holds leaders accountable for outcomes.
Serve as marketing's executive partner to Sales, Product, Customer Success, and Shared Services leadership, and establish an operating model that enables segment teams to move quickly.
Own marketing's relationship with the executive team and, where applicable, the Board, communicating strategy, performance, and market insight.
Model strategic thinking, storytelling, and analytical rigor.