VP, Strategic Communications & Commercial Marketing

Smartly•New York, NY

About The Position

Smartly is seeking a strategic, commercially driven Vice President of Strategic Communications & Commercial Marketing to lead its global communications, brand PR, analyst relations, corporate events, customer marketing, and field marketing teams. Reporting directly to the Chief Marketing Officer, this executive will develop global communications into a modern Center of Excellence and a high-performance commercial engine, connecting brand narrative, earned media, industry influence, and events to pipeline growth, customer retention, and go-to-market execution. The role leads commercial event strategy and operations, earned media and executive visibility, corporate communications, thought leadership, analyst relations, brand storytelling, customer advocacy, and partner education. The VP will build narratives for executive keynotes and customer forums, strengthen brand awareness and internal alignment, support lead generation and sales-funnel conversion, and establish modern communications workflows using automation and AI-assisted tools. The position also involves cross-functional governance, agency and budget management, and developing a collaborative team culture with sustainable workloads and ongoing professional development.

Requirements

At least 10 years of progressive leadership experience in corporate communications, public relations, brand marketing, or communications operations within B2B SaaS or digital media organizations.
Demonstrated ability to align brand and communications programs with revenue goals and sales-funnel metrics.
Strong executive speechwriting, keynote development, messaging, and media-relations capabilities.
Hands-on understanding of Communications Operations, AI-assisted content tools, and workflow automation.
Strong operational discipline and capability in agency management, cross-functional service-level agreement enforcement, and budget management.
Bachelor’s degree in Communications, Marketing, Journalism, or a related field.

Nice To Haves

MBA or another relevant advanced degree.

Responsibilities

Own and execute Smartly’s global corporate and brand communications strategy across earned media, executive communications, thought leadership, analyst relations, and industry awards.
Build and manage an executive speaking program, securing high-impact keynotes, podcast appearances, and panel opportunities at leading industry conferences.
Design and maintain a clear, differentiated narrative connecting product innovation, customer success, and market perspective across channels.
Lead the Global Events team in delivering commercial events focused on attendee engagement, pipeline contribution, and measurable return on investment.
Improve event logistics, budget management, and post-event sales enablement to maximize business impact.
Work with specialized external agencies on experiential design and creative production.
Establish a Communications Operations capability using automated workflows, technology integrations, and analytics.
Use AI tools to streamline content repurposing, translations, and asset creation while protecting brand standards.
Manage external PR agency retainers and vendor performance, focusing investment on high-tier media relations and strategic communications.
Develop a scalable customer advocacy program to capture, produce, and publish customer success stories and case studies.
Provide localized customer success collateral for global sales and marketing teams.
Partner with Product, Sales, and Partnership teams to coordinate go-to-market initiatives.
Foster a collaborative, high-performing team culture with sustainable workloads, clear service-level agreements, and ongoing professional development.
Launch and scale shared customer and partner education programs to support long-term brand advocacy.
Support marketing lead generation and improve sales-funnel conversion in partnership with commercial enablement.
Elevate global brand awareness and internal alignment around Smartly’s mission, vision, and positioning.