Digital Marketing Manager, Strategic Communications

CORPORATION FOR SUPPORTIVE HOUSING•New York, NY

2d•$114,000 - $128,000•Hybrid

About The Position

CSH is seeking a results-oriented digital marketer and strong writer to support a mission-driven organization working to expand housing and service solutions for highly impacted populations. The Digital Marketing Manager leads email marketing, website content, search optimization, and digital performance efforts. This hands-on role develops and improves campaigns that engage priority audiences, increase the reach and discoverability of CSH content, and use data to improve marketing decisions. The position works with the Strategic Communications team and colleagues across the organization, combining writing and editing with digital marketing, analytical, and project-management skills. It also helps CSH adopt emerging practices in AI-enabled marketing, communications, and search. Responsibilities include planning, executing, and evaluating email campaigns; maintaining audience lists and segmentation; testing and analyzing campaign performance; managing and optimizing content across three primary websites; improving website accessibility, navigation, and user experience; applying SEO and emerging AI-search practices; reporting on digital performance; supporting integrated campaigns and content development; and coordinating project timelines and stakeholder communication. AI-enabled tools may be used for appropriate work, with human review for accuracy, quality, privacy, and brand alignment. The position is hybrid and based in the New York City metro area. CSH offers competitive salaries, generous benefits and leave, paid time off, and opportunities for professional growth. The New York City salary range is $114,000–$128,000 per year; actual pay depends on location, experience, and expertise.

Requirements

Five or more years of relevant experience in digital marketing, communications, or marketing.
Demonstrated experience managing email campaigns, including segmentation, A/B testing, audience engagement, and performance analysis.
Experience managing and optimizing website content through a CMS such as WordPress or Drupal.
Excellent writing, editing, and proofreading skills, including the ability to translate complex information into compelling digital content.
Working knowledge of SEO and web content optimization, with interest and experience in emerging AEO and GEO practices.
Experience using digital analytics to evaluate performance and recommend improvements.
Strong project-management skills and ability to manage competing priorities in a collaborative environment.
Experience with digital marketing technologies and curiosity about emerging AI-enabled marketing and communications practices.
Passion for CSH’s mission and ability to meet the expectations of the role.

Responsibilities

Manage the planning, execution, and evaluation of email campaigns, newsletters, event promotions, fundraising communications, and organizational announcements.
Build, test, deploy, and optimize email campaigns using marketing automation and email marketing platforms.
Develop and maintain audience lists, segmentation strategies, subscription management processes, engagement and re-engagement strategies, and audience data hygiene.
Design and analyze A/B tests of subject lines, content, calls to action, and other campaign tactics.
Monitor email campaign metrics, deliverability, list health, engagement trends, and audience behavior, and recommend improvements.
Manage, edit, and optimize website content across three primary websites for clarity, accuracy, accessibility, currency, audience focus, and alignment with organizational priorities.
Create and update webpages, landing pages, forms, and other digital assets for organizational initiatives and campaigns.
Conduct website content audits and recommend improvements to user experience, accessibility, navigation, and content organization.
Collaborate with staff to publish and maintain timely content, resources, announcements, and event information.
Monitor website performance and user behavior metrics to identify opportunities for improved engagement and effectiveness.
Apply SEO and emerging AI-search practices to improve content visibility across traditional search engines and AI-powered search and answer experiences.
Conduct keyword and audience-intent research and optimize content, metadata, page structure, and internal linking.
Track, analyze, and report on digital marketing performance across email, website, and other digital channels.
Develop and maintain dashboards, reports, and performance summaries for stakeholders.
Translate data and performance metrics into actionable recommendations, monitor key performance indicators, identify trends, and evaluate marketing and communications effectiveness.
Apply web writing and content design best practices to improve readability, page structure, calls to action, and user journeys.
Collaborate with Strategic Communications staff and colleagues to develop and implement integrated marketing and communications campaigns.
Use AI-enabled tools where appropriate for research, content development, search optimization, audience insights, testing, and workflow efficiency, maintaining human review for accuracy, quality, privacy, and brand alignment.
Support promotion of events, initiatives, publications, trainings, thought leadership content, and announcements across digital channels.
Partner with subject matter experts to translate complex information into clear, engaging, accessible content for target audiences.
Assist with content development, copyediting, proofreading, and quality assurance across digital platforms.
Ensure digital content reflects CSH brand standards, messaging guidance, accessibility requirements, and quality expectations.
Coordinate project timelines, manage competing priorities, and communicate project status with internal stakeholders.
Recommend improvements to digital marketing processes, workflows, and practices.
Perform other duties, assignments, projects, and research as needed.