Digital Marketing & Communications Coordinator

Food Bank of Central New York • Syracuse, NY

12h • Onsite

About The Position

The Digital Marketing & Communications Coordinator supports Food Bank of Central New York’s mission through partnership, education, advocacy, and the distribution of nutritious food. The role creates, coordinates, and maintains digital marketing and communications initiatives that increase awareness of the organization’s impact, programs, partnerships, fundraising efforts, and community engagement opportunities. The Coordinator manages digital content across multiple platforms, supports consistent brand standards, and works with departments across the organization to communicate its work to internal and external audiences.

This position is based at the Food Bank’s office at 7066 Interstate Island Road, Syracuse, New York, and requires reporting on-site daily. The schedule is 40 hours per week, Monday through Friday, 8:00 a.m. to 4:30 p.m., including a 30-minute unpaid meal break. Occasional nights and weekends are required for scheduled events. The role is full-time, hourly, and non-exempt, and reports to the Marketing & Communications Manager.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Digital Media, or a related field.
• At least two years of experience in marketing, communications, digital media, public relations, or a related field.
• Experience managing organizational social media platforms and content calendars.
• Experience creating digital and print marketing materials.
• Strong written, verbal, and visual communication skills.
• Proficiency in social media management and digital content creation.
• Strong understanding of digital marketing principles and best practices.
• Proficiency with Microsoft Office applications and cloud-based collaboration tools.
• Knowledge of website content management systems and web technologies.
• Ability to analyze data and translate results into actionable recommendations.
• Strong project management, organizational, and time management skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong attention to detail and commitment to quality and accuracy.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Demonstrated creativity, initiative, and problem-solving abilities.
• Commitment to supporting Food Bank of Central New York’s mission, values, and culture.
• The position is on-site daily at the Syracuse office.
• Occasional nights and weekends are required for scheduled events.
• Able to travel consistently throughout the assigned service area; the posting describes a valid driver’s license and ability to travel locally as preferred.
• Able to stand, walk, bend, and lift for consistent periods; lift up to 30 pounds occasionally; and move about office, warehouse, and outdoor environments as needed.

Nice To Haves

• Google Analytics, digital marketing, social media, or related certifications.
• Experience with content management systems (CMS) and website administration.
• Experience with photography, videography, and video editing.
• Experience using analytics and reporting tools to evaluate digital marketing performance.
• Experience using Google Analytics and/or Google Grants.
• Experience using Adobe Creative Suite.
• Experience working in a nonprofit, mission-driven, or community-focused organization.
• Valid driver’s license with the ability to travel locally as needed.
• Bi- or multi-lingual ability.

Responsibilities

• Manage and maintain website content, including updates, enhancements, and regular content audits.
• Create, edit, and publish content for the website, email marketing, blogs, and other communication channels.
• Coordinate and execute digital marketing campaigns supporting organizational goals, fundraising, advocacy, and community awareness.
• Monitor digital marketing trends, technologies, and best practices and recommend opportunities for implementation.
• Track, analyze, and report website, email, and digital marketing performance metrics.
• Develop, maintain, and execute social media content calendars.
• Create and publish engaging content across organizational social media platforms.
• Monitor social media activity, respond to inquiries as appropriate, and identify opportunities to increase engagement and audience growth.
• Analyze social media performance and recommend strategies to improve reach, engagement, and effectiveness.
• Ensure social media content aligns with organizational branding, messaging, and communication objectives.
• Capture and develop photography, video, graphics, and other digital assets that communicate the organization’s mission, programs, partnerships, and community impact.
• Identify and develop stories highlighting Food Bank initiatives, volunteers, community partners, donors, and neighbors served.
• Assist with writing, editing, and proofreading publications, newsletters, marketing materials, and digital communications.
• Maintain consistency in messaging, voice, branding, and visual standards across communication channels.
• Design and produce brochures, flyers, fact sheets, presentations, signage, event materials, and digital advertisements.
• Support communications for fundraising campaigns, special events, advocacy initiatives, volunteer engagement activities, and organizational announcements.
• Coordinate production, ordering, and inventory of printed marketing and communications materials.
• Collaborate with staff across departments to identify communication needs and develop marketing solutions.
• Support efforts to increase community awareness of the Food Bank’s programs, services, partnerships, and impact.
• Represent the organization at community events, volunteer activities, and outreach opportunities as assigned.
• Maintain accuracy, consistency, and quality across public-facing communication platforms.
• Perform other duties as assigned.

Benefits

• Health insurance.
• Dental insurance.
• Vision insurance.
• 12 paid holidays.
• One floating holiday.
• Generous paid time off (PTO).
• 401(k) administered after one month, with employer match after one year.
• Eligible employer for the Public Service Loan Forgiveness program for federal college loans.
• Additional full-time employee benefits (not specified).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level