Digital Marketing Communications Specialist

Smith & Wesson Brands, Inc.•Maryville, TN

7h•Onsite

About The Position

The Digital Marketing Communications Specialist is an in-office role in Maryville, Tennessee, supporting Gemtech’s digital marketing and communications activities. The specialist executes email and SMS campaigns, maintains audience segments and approved automated messaging flows, coordinates campaign content and creative assets, updates website content, manages social publishing, applies SEO fundamentals, and monitors and reports on marketing performance. The position follows approved consent, privacy, messaging, and platform processes and also supports trade shows, dealer events, media activations, and product launches within its functional area. Duties may be changed or supplemented according to business needs and conditions. Gemtech is a suppressor company acquired by Smith & Wesson in 2017. It serves military, federal and local law-enforcement users, as well as civilian customers.

Requirements

Bachelor’s degree in marketing, marketing communication, or a related field.
Minimum of 2–3 years of related experience in website management and email and SMS marketing.
Knowledge of Google Analytics, web content management, email and SMS marketing software, SEO best practices, copywriting, and basic UI/UX design principles.
Strong writing and editing skills, with a track record of creating content for consumers.
Self-motivated, independent, and proactive, with organization, professionalism, and attention to detail.
Familiarity and willingness to work in a deadline-oriented, fast-paced team environment.
Strong collaboration and relationship-building skills.
Ability to think strategically and work independently while managing multiple responsibilities and projects.
Demonstrated ability to adapt to and learn new processes.
Must be comfortable around firearms.

Nice To Haves

Experience with the Adobe Creative Suite is preferred but not required.
Basic HTML is preferred but not required.

Responsibilities

Build, test, schedule, and deploy email and SMS campaigns for product launches, promotions, consumer education, and e-commerce objectives.
Maintain audience segments and approved automated messaging flows that support customer acquisition, engagement, repeat purchases, and retention.
Coordinate campaign copy, creative assets, links, and landing pages to provide a consistent customer experience.
Update website content, product information, promotional pages, and campaign landing pages.
Execute the social publishing calendar, monitor community activity, and route customer questions to appropriate resources.
Apply SEO fundamentals to website content and identify ways to improve discoverability and engagement.
Track email and SMS revenue, conversion rates, clicks, subscriber growth, unsubscribes, and other agreed-upon performance measures.
Report website traffic, social engagement, and campaign results, with practical recommendations for improvement.
Follow approved processes for subscriber consent, messaging, privacy, and platform requirements.
Support trade shows, dealer events, media activations, and product launches within the specialist’s functional area.