Digital Marketing and Communications Specialist

Radio Free Asia•Washington DC, WA

3d•Hybrid

About The Position

Radio Free Asia (RFA) is a private, nonprofit media organization that provides accurate, uncensored news and information to people in countries where a free press is nonexistent. The Digital Marketing and Communications Specialist will be responsible for growing RFA's brand on digital channels through a data-driven, strategic approach. This role requires setting clear goals and KPIs for campaigns, tracking results, and using data to improve future efforts. The ideal candidate is a motivated, creative early-career professional with strong storytelling skills (behind-the-scenes stories, graphics, and video) and the ability to respond quickly to breaking developments.

Requirements

Bachelor's degree in communications, journalism, or a related field preferred; equivalent experience considered.
3 years of experience in digital marketing, digital communications, or news content (student media, freelance, nonprofit, and volunteer work count).
Experiences using analytics tools (e.g., Google Analytics, Sprout Social, native platform insights) to explain what changed and why, not just report “likes” and “followers”.
Strong writing and editing, shown in published digital content.
Demonstrated experiences turning long or complex reporting into short-form content, and explaining policy, human rights, or international issues to general audiences.
Hands-on, professional skills in Canva, Photoshop, Premiere Pro, or similar tools, plus AI tools.
Strong knowledge of SEO and AI search optimization.
Experience with an email platform (e.g., Mailchimp, HubSpot), including audience segmentation.
Existing work authorization to be considered for the position.

Nice To Haves

Knowledge of human rights, Asian geopolitics, and press freedom.
Experience at a mission-driven, nonprofit, media, or international organization, especially a multilingual one.
Experience at a start-up or PR agency.
Fluency in an RFA language, especially Mandarin, Tibetan, Korean, Vietnamese, or Uyghur.
Existing relationships with creators and influencers interested in RFA's coverage regions.
Experience working with platforms on moderation, demonetization, or restricted access.
Familiarity with basic digital security, or a strong interest in learning it.

Responsibilities

Plan multi-channel campaigns (social, email, search) with clear goals, target audiences, and KPIs set before launch.
Track results in Google Analytics and platform insights, report what worked, and adjust campaigns based on the data.
Test formats, timing, and messaging to steadily improve audience growth and engagement.
Track how RFA's reporting travels (pickups, citations, audience growth) and turn the data into short impact summaries for leadership and stakeholders.
Demystify complex analytics to provide clear, goal-aligned insights in actionable reports.
Write, design, and publish copy, graphics, and video for social media, the website, and newsletters.
Turn exclusive reporting and field footage into short-form content for new audiences, outlets, researchers, and policy experts.
Create explainers on censorship, digital and transnational repression, and threats to journalists.
Manage RFA's About site and corporate social channels.
Work with newsroom and language service staff to find story angles and adapt top-performing content across platforms and languages.
Monitor trends, sentiment, and brand mentions.
Support fast, accurate responses to breaking news, disinformation, or coordinated attacks on RFA's reporting or staff.
Support the team's work with YouTube, Meta, and X on moderation, demonetization, and restricted access.
Follow RFA's protocols so content never exposes sources, contributors, or reporters.
Help identify and build relationships with creators and influencers interested in RFA's coverage regions.
Draft memos, fact sheets, and other materials for leadership and other departments.
Help plan and promote internal and external events.