Marketing and Communications Specialist

Girl Scouts of West Central Florida•Town "n" Country, FL

4d•Onsite

About The Position

The Specialist serves as the Marcom team's traffic manager, shared production and flex capacity resource. The role keeps the steady flow of everyday requests moving (signage, web updates, newsletter production, and service requests from HR, IT, Finance, and Customer Care, and from within Marcom department). Content creation is built into the job from day one, with a clear path to grow into a Manager role. This is a new role for the council and we're looking for someone who is eager to learn, organized, and excited to tell Girl Scout stories.

Requirements

A portfolio showing both writing and design work.
Hands-on experience running organizational Facebook and Instagram accounts, including Meta Business Suite.
Working skill in Adobe Creative Cloud and/or Canva, with email marketing platforms, and website CMS.
Ability to manage several internal clients and deadlines at once, and to say no or "not yet" with care.
Clear, error-free writing and a strong eye for detail.
Working skill in Canva or Adobe Creative Cloud.
Comfort with, or quick to learn, a website CMS and an email marketing platform.
Organized and calm with many small deadlines at once.
Bachelor's degree in marketing, communications, journalism, graphic design, or a related field, or equivalent experience.
One to three years of marketing or communications experience; internships and volunteer work may count.
Strategic communications: Develops and executes integrated marketing and communications plans that advance organizational goals, brand positioning, and audience growth.
Writing and editing: Exceptional writing, editing, and proofreading skills across formats (press releases, web copy, email, social, executive messaging), with command of AP style and brand voice.
Creative production: Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, Acrobat) and Canva to produce and direct print, digital, and video assets.
Web and content management: Experience managing websites through a CMS (AEM preferred), including working knowledge of SEO, accessibility, and basic HTML.
CRM and marketing automation: Skilled in Salesforce and Marketing Cloud (or comparable platforms such as HubSpot or Pardot) for audience segmentation, email campaigns, and journey automation.
Digital and social media: Manages organic and paid campaigns across Meta, LinkedIn, and other channels using scheduling and listening tools such as Hootsuite.
Analytics and reporting: Uses Google Analytics, platform insights, and CRM dashboards to measure performance and translate data into actionable recommendations.
Media and public relations: Builds media relationships, pitches stories, prepares spokespeople, and supports issues and crisis communications.
Project and team management: Manages multiple projects, budgets, vendors, and deadlines using tools such as Asana or Monday.com; supervises and develops staff.
Productivity and collaboration: Advanced proficiency in Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint).
Interpersonal skills: Strong collaboration, presentation, and relationship-building skills with the ability to work effectively with leadership, staff, volunteers, and external partners.

Nice To Haves

Photography or short-form video skills.
Experience marketing a membership, volunteer, or youth-serving organization.
Experience with seasonal or product-sales campaigns.
Bilingual English/Spanish.
Girl Scout experience as a member, alumna, or volunteer.
Working knowledge of Google Ads a plus.
Candidates with Adobe or other relevant digital media certifications will be given priority screening.

Responsibilities

Manage the team's request intake for internal departments, triage requests, and complete routine projects or route them to the right Manager.
Produce signage, flyers, and event materials from brand templates; coordinate printing and delivery for Marcom-led projects.
Keep brand templates, the photo and asset library, and photo-release records organized and current.
Make routine website updates: event listings, forms, staff pages, and program information.
Check pages for broken links, outdated content, and basic accessibility.
Compile the council's newsletters from content supplied by the Managers and other departments.
Build, proof, schedule, and send each issue on deadline; report on metrics and bring ideas for improvement to implement.
Write and design social posts, short stories, and short-form video under a Manager's direction.
Capture photos and stories at council events.
Take on progressively larger pieces as skills grow.
Track freelance and agency jobs, deadlines, and input invoices for the department.
Help pull campaign and channel data into shared reports.
Track other analytics and assist team members as requested.