Digital Marketing and Communications Specialist

Radio Free Asia•Washington, DC

1d•$62,100 - $75,500•Hybrid

About The Position

Radio Free Asia (RFA) reports from places where media is censored, surveilled, or shut down. RFA's communications and public affairs department builds understanding of why that work matters among policymakers, experts, external stakeholders, and the public. The Digital Marketing and Communications Specialist will grow RFA's brand on digital channels with a data-driven, strategic approach: setting clear goals and KPIs for every campaign, tracking results, and using what the data shows to make the next campaign better. We're looking for a motivated, creative early-career professional who pairs that discipline with strong storytelling (behind-the-scenes stories, graphics, and video) and can respond quickly to breaking developments.

Requirements

Bachelor's degree in communications, journalism, or a related field preferred; equivalent experience considered
3 years of experience in digital marketing, digital communications, or news content (student media, freelance, nonprofit, and volunteer work count)
Experiences using analytics tools (e.g., Google Analytics, Sprout Social, native platform insights) to explain what changed and why, not just report “likes” and “followers”
Strong writing and editing, shown in published digital content
Demonstrated experiences turning long or complex reporting into short-form content, and explaining policy, human rights, or international issues to general audiences
Hands-on, professional skills in Canva, Photoshop, Premiere Pro, or similar tools, plus AI tools
Strong knowledge of SEO and AI search optimization
Experience with an email platform (e.g., Mailchimp, HubSpot), including audience segmentation

Nice To Haves

Knowledge of human rights, Asian geopolitics, and press freedom
Experience at a mission-driven, nonprofit, media, or international organization, especially a multilingual one
Experience at a start-up or PR agency
Fluency in an RFA language, especially Mandarin, Tibetan, Korean, Vietnamese, or Uyghur
Existing relationships with creators and influencers interested in RFA's coverage regions
Experience working with platforms on moderation, demonetization, or restricted access
Familiarity with basic digital security, or a strong interest in learning it

Responsibilities

Plan multi-channel campaigns (social, email, search) with clear goals, target audiences, and KPIs set before launch
Track results in Google Analytics and platform insights, report what worked, and adjust campaigns based on the data
Test formats, timing, and messaging to steadily improve audience growth and engagement
Track how RFA's reporting travels (pickups, citations, audience growth) and turn the data into short impact summaries for leadership and stakeholders
Demystify complex analytics to provide clear, goal-aligned insights in actionable reports
Write, design, and publish copy, graphics, and video for social media, the website, and newsletters
Turn exclusive reporting and field footage into short-form content for new audiences, outlets, researchers, and policy experts
Create explainers on censorship, digital and transnational repression, and threats to journalists
Manage RFA's About site and corporate social channels
Work with newsroom and language service staff to find story angles and adapt top-performing content across platforms and languages
Monitor trends, sentiment, and brand mentions
Support fast, accurate responses to breaking news, disinformation, or coordinated attacks on RFA's reporting or staff
Support the team's work with YouTube, Meta, and X on moderation, demonetization, and restricted access
Follow RFA's protocols so content never exposes sources, contributors, or reporters
Help identify and build relationships with creators and influencers interested in RFA's coverage regions
Draft memos, fact sheets, and other materials for leadership and other departments
Help plan and promote internal and external events