Marketing & Digital Communications Coordinator
About The Position
The full-time, hourly Marketing & Digital Communications Coordinator serves as the primary liaison for branch-level communications and supports the execution of the YMCA of Central Stark County’s association-wide social media strategy. The role creates consistent, engaging content and cohesive messaging across YMCA locations, promoting programs, special events, and community engagement initiatives. Work is split between the Association Service Center and the North Canton YMCA. The coordinator produces print, digital, and multimedia content; manages social media, email and SMS communications, contact lists, and the website; and supports branch communications, program promotion, and signature events. The position tracks digital engagement and prepares monthly reports with actionable insights. The role reports to the Marketing and Communications Director and the Branch Associate Executive Director.
Requirements
- Bachelor’s degree in Visual Communications, Multimedia Design, Marketing, or equivalent professional experience.
- Proficiency in Adobe Creative Cloud, Canva, and Microsoft Office.
- Strong written and verbal communication skills.
- Experience in social media management and website administration.
- Highly organized and able to manage multiple ongoing projects independently.
- Creative, proactive, and collaborative mindset.
- Commitment to YMCA core values of caring, honesty, respect, and responsibility.
- Ability to build relationships across branches and departments.
- Detail-oriented, with a focus on project completion and quality standards.
Nice To Haves
- Photography and videography experience.
Responsibilities
- Design and distribute North Canton YMCA print materials, including gym schedules, informational notices, and promotional program flyers.
- Update in-branch digital signage as needed.
- Manage and maintain branch reservation calendars.
- Develop digital advertisements for school newsletters and local outreach using Adobe tools.
- Serve as the communications liaison for branch promotions, ensuring alignment with association goals.
- Manage YMCA of Central Stark County social media channels, maintaining consistent branding and tone.
- Create, manage, and monitor a social media content calendar across platforms.
- Develop graphics, videos, stories, and other creative content to engage audiences and promote YMCA programs and community impact.
- Track and analyze traffic and engagement data and prepare monthly reports with actionable insights.
- Build online relationships with members, prospects, and program participants through social media interaction.
- Coordinate mass email and SMS communications, including promotional messages and newsletters.
- Manage and update customer contact lists and segmented audiences.
- Use Adobe Creative Cloud to create print and digital materials such as flyers, social media graphics, newsletters, race promotions, and association publications.
- Capture, edit, and produce photography, video, and audio content for digital campaigns and community storytelling.
- Maintain and update the YMCA of Central Stark County website, focusing on usability, visual appeal, and accurate content.
- Develop and execute marketing plans for signature events, including annual races, themed promotions, website registration pages, and sponsor engagement materials.
Benefits
- 85% paid health, dental, vision, and life insurance.
- Employer-paid retirement plan upon meeting eligibility requirements.
- Paid time off.
- YMCA membership and program discounts.
