Campus Strategic Communications & Marketing Coordinator

Connecticut State Community College•New Haven, CT

2d•Onsite

About The Position

The Campus Strategic Communications & Marketing Coordinator is a campus-based communications professional who develops, implements, and evaluates integrated communications and marketing strategies advancing campus priorities. Working collaboratively with campus leadership, Institutional Advancement, and CT State’s Marketing team, the Coordinator develops engagement strategies that strengthen CT State’s reputation, support enrollment and student success initiatives, promote workforce and community partnerships, and increase awareness of campus programs, services, and achievements. The Coordinator serves as the campus communications lead and primary liaison to CT State’s Marketing team, ensuring alignment with institutional branding, messaging, campaigns, and strategic priorities. The position combines strategic communications planning, marketing, media relations, content development, social media, executive communications, and stakeholder engagement to support campus and statewide objectives. Under the direction of the Campus President, a Dean, or another administrator, the Coordinator develops and executes strategic communications and marketing initiatives that advance institutional priorities, strengthen stakeholder engagement, enhance campus visibility, and support enrollment, retention, workforce development, fundraising, and community outreach goals. The role is a full-time, 12-month, tenure-track position based at CT State Gateway in New Haven, Connecticut. The work modality is on-site, and the position is not remote.

Requirements

Bachelor’s degree in an appropriately related field and at least two years of related experience, or a combination of education, experience, and training that provides the competencies required for the essential duties.
Professional practice of journalism, social media, and public relations.
Copywriting skills.
Desktop publishing skills.
Event-planning skills.
Photography skills.
Media-relations skills.
Presentation skills.
Existing media relationships or a demonstrated ability to establish them through professional practice of social media and public relations.
Ability to work effectively with individuals from diverse academic, socioeconomic, cultural, and ethnic backgrounds, including individuals with disabilities.
Excellent interpersonal, oral, and written communication skills.
Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, and Teams.

Nice To Haves

Experience crafting communication materials for senior and executive administrators.
Experience developing visual presentations.
Experience serving and supporting populations historically excluded and marginalized in higher education.
Demonstrated experience developing, writing, and editing professional communications for diverse audiences, including news releases, feature stories, public-facing content, and other strategic communications materials.
Experience working within a higher education environment.

Responsibilities

Develop and implement strategic communications and marketing plans aligned with campus and college priorities.
Create and manage integrated campaigns supporting enrollment growth, student success, workforce development initiatives, fundraising efforts, community engagement, and special events.
Develop and distribute press releases, maintain relationships with local media, respond to media inquiries, identify opportunities to promote campus achievements and programs, and refer media to the CT State Director of Media & Public Relations when appropriate.
Coordinate creation and updating of campus website content and implement updates through the CT State Web Services team.
Write, edit, and produce reports, programs, invitations, fact sheets, flyers, and other materials supporting campus programs, services, and events.
Serve as a campus communications advisor to campus leadership for events, outreach, and campus-based events and initiatives.
Develop written remarks for the Campus President or Institutional Advancement staff as needed.
Research and advise campus leadership on opportunities to promote the campus.
Oversee campus social media accounts and create content and engagement strategies.
Support the development of marketing materials, publications, reports, newsletters, digital communications, and promotional collateral.
Coordinate photography, videography, storytelling, and content creation to strengthen institutional visibility and brand awareness.
Support campus events, community outreach activities, donor engagement efforts, and public-facing initiatives advancing institutional goals.
Coordinate with freelancers, contractors, or other campus coordinators.
Attend and participate in convocation and commencement ceremonies.
Serve on assigned committees and task forces.
Attend and participate in committee, staff, informational, and professional meetings, which may occur during evenings and weekends.