Marketing Communications Coordinator

Kodiak Community Health Center•Kodiak, AK

3d•$20 - $25•Onsite

About The Position

The Marketing & Communications Coordinator develops and executes integrated communications, marketing, digital media, and community engagement strategies that strengthen Kodiak Community Health Center (KCHC) internally and externally. The role serves as a central resource for organizational communications, brand management, media relations, digital and social media content, community outreach, and strategic partnerships. The Coordinator creates timely, engaging, accessible content; strengthens communication with employees, patients, partners, and the Kodiak community; builds alliances that advance KCHC’s mission and visibility; and uses data and community feedback to improve communications and marketing efforts. The Coordinator works closely with the CEO, leadership team, providers, staff, and community partners to ensure KCHC is visible, connected, responsive, and consistently represented across communication channels. The position is part-time and located on-site at Kodiak Community Health Center in Kodiak, Alaska. Regular on-site work is expected, with occasional evening or weekend community events or organizational activities as needed.

Requirements

Excellent written and verbal communication skills, including editing, proofreading, storytelling, and message development.
Demonstrated ability to create engaging digital and social media content, including short-form video, photography, graphics, and audience-focused written content.
Experience with social media platforms and digital communication tools.
Ability to develop content for employees, patients, community partners, media, and the general public.
Strong interpersonal and relationship-building skills with employees, providers, community leaders, partner organizations, and other stakeholders.
Initiative and creativity to independently identify stories, content opportunities, partnership opportunities, and ways to strengthen KCHC’s visibility and community presence.
Strong organizational and project-management skills, including managing multiple priorities, coordinating events and campaigns, meeting deadlines, and following projects through completion.
Ability to interpret communication and marketing analytics and use results to improve strategies and content.
Ability to work on-site regularly and attend occasional evening or weekend community events or organizational activities as needed.
Ability to read, write, and speak English.
Ability to demonstrate cultural competence and respond effectively with sensitivity to special populations served by KCHC.

Nice To Haves

Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Digital Media, Public Health, Business, or a related field; equivalent relevant education and experience may be considered.
Two or more years of experience in communications, marketing, public relations, digital media, community engagement, or a related field.
Healthcare, nonprofit, or community-based organization experience.
Working knowledge of content creation and design tools such as Canva, Adobe Creative Suite, CapCut, or comparable applications.
Familiarity with website content management, digital advertising, search visibility, or online reputation management.
Portfolio or examples of prior communications, marketing, social media, video, photography, design, writing, or related work.
Knowledge of the Kodiak community and local resources.
Bilingual abilities.

Responsibilities

Develop, implement, and maintain integrated communications, marketing, and community engagement strategies aligned with KCHC’s mission, strategic priorities, services, and growth goals.
Coordinate internal communications and help ensure employees receive timely, clear, and consistent information about organizational priorities, initiatives, events, accomplishments, operational updates, and other important matters.
Create and manage internal communication materials and channels, including staff announcements, newsletters, leadership messages, presentations, signage, campaigns, and other employee-facing communications.
Develop, write, edit, and proofread external communications, including press releases, community announcements, newsletters, patient-facing materials, website content, public education materials, executive communications, and talking points.
Maintain KCHC’s brand voice, visual identity, and messaging standards across communication channels.
Develop and execute a strategic social media and digital content plan to increase visibility, engagement, community awareness, and connection with current and prospective patients.
Create, film, edit, and publish short-form videos, staff and provider features, health education content, behind-the-scenes content, community stories, photography, graphics, and other digital media.
Maintain a proactive content calendar and identify creative communication opportunities.
Work with providers, employees, and leadership to identify stories, accomplishments, programs, services, and people to highlight internally and externally.
Manage and regularly update KCHC’s website and other public-facing digital platforms, including provider information, services, events, news, patient resources, and organizational information.
Develop targeted marketing campaigns to increase awareness and utilization of KCHC services, promote providers and programs, communicate access opportunities, and support organizational growth and patient engagement.
Build and maintain strategic partnerships with community organizations, schools, employers, local businesses, nonprofits, healthcare partners, government and civic organizations, and other aligned stakeholders.
Identify opportunities for joint initiatives, cross-promotion, community education, referral relationships, outreach, sponsorships, events, and other collaborations.
Coordinate KCHC’s participation in community events, health fairs, outreach activities, presentations, and other public-facing initiatives, and represent KCHC professionally when appropriate.
Develop and maintain local media relationships; coordinate media inquiries, interviews, press releases, public announcements, and earned-media opportunities in collaboration with the CEO and leadership.
Support the CEO and leadership team with executive communications, presentations, speeches, talking points, organizational announcements, and communications about significant initiatives or changes.
Help coordinate crisis and sensitive communications by developing timely, accurate, consistent, and appropriate messaging with the CEO and designated leaders.
Support recruitment marketing and employer branding by highlighting KCHC’s workplace culture, employees, career opportunities, accomplishments, and community impact.
Monitor KCHC’s online presence and reputation, including social media engagement, public comments, reviews, and other digital feedback, and coordinate appropriate responses under organizational policies.
Track, analyze, and report performance using measures such as audience reach, engagement, follower growth, video performance, website activity, campaign results, community participation, and partnership activity.
Use performance data, community feedback, and emerging communication trends to recommend improvements and new approaches.
Ensure communications, photography, video, testimonials, and public-facing content comply with HIPAA, patient privacy and consent requirements, KCHC policies, and organizational standards.
Demonstrate cultural competence and respond effectively and sensitively to the special populations served by KCHC.
Maintain regular attendance and punctuality, and read, write, and speak English.