Campus Strategic Communications & Marketing Coordinator

Connecticut State Community College•Waterbury, CT

2d•$72,097•Onsite

About The Position

Connecticut State Community College (CT State) is seeking a campus-based communications professional to support CT State Naugatuck Valley and Northwestern. The Coordinator develops, implements, and evaluates integrated communications and marketing strategies that advance campus priorities. The role supports CT State’s reputation, enrollment and student success initiatives, workforce and community partnerships, and awareness of campus programs, services, and achievements. Serving as the campus communications lead and primary liaison to CT State’s Marketing team, the Coordinator aligns campus communications with institutional branding, messaging, campaigns, and strategic priorities. The position combines strategic communications planning, marketing, media relations, content development, social media, executive communications, and stakeholder engagement in support of campus and statewide objectives. The Coordinator works under the direction of the Campus President, a Dean, or another administrator. This is a full-time, 35-hour-per-week, 12-month, tenure-track position based on-site at CT State Naugatuck Valley in Waterbury, Connecticut. The anticipated start date is January 2027. The approximate annual salary is $72,097.

Requirements

Bachelor’s degree in an appropriately related field and at least two years of related experience, or a combination of education, experience, and training that provides the competencies needed for the essential duties.
Professional practice of journalism, social media, and public relations.
Copywriting skills.
Desktop publishing skills.
Event planning skills.
Photography skills.
Media relations skills.
Presentation skills.
Existing media relationships or demonstrated ability to establish them through professional social media and public relations practice.
Ability to work effectively with people from diverse academic, socioeconomic, cultural, and ethnic backgrounds, including individuals with disabilities.
Excellent interpersonal, oral, and written communication skills.
Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, and Teams.

Nice To Haves

Experience coordinating legislative and community relations, including special events.
Experience collaborating with institutional advancement on strategic communications, publications, and events promoting the work of a foundation.
Experience using social media strategy and analytics to measure performance, increase engagement, and inform communications planning.
Direct student-facing experience in a post-secondary educational environment.
Bilingual communication skills and the ability to engage diverse and multilingual audiences.

Responsibilities

Develop and implement strategic communications and marketing plans aligned with campus and college priorities.
Create and manage integrated campaigns supporting enrollment growth, student success, workforce development, fundraising, community engagement, and special events.
Develop and distribute press releases, maintain relationships with local media, respond to media inquiries, and identify opportunities to promote campus achievements and programs; refer media to the CT State Director of Media & Public Relations when appropriate.
Coordinate the creation and updating of campus website content and implement updates through the CT State Web Services team.
Write, edit, and produce reports, programs, invitations, fact sheets, flyers, and other materials supporting campus programs, services, and events.
Advise campus leadership on communications for events, outreach, and campus initiatives.
Develop written remarks for the Campus President or Institutional Advancement staff as needed.
Research and advise campus leadership on opportunities to promote the campus.
Oversee campus social media accounts and develop content and engagement strategies.
Support the development of marketing materials, publications, reports, newsletters, digital communications, and promotional collateral.
Coordinate photography, videography, storytelling, and content creation to strengthen institutional visibility and brand awareness.
Support campus events, community outreach, donor engagement, and public-facing initiatives that advance institutional goals.
Coordinate with freelancers, contractors, and other campus coordinators.
Attend and participate in convocation and commencement ceremonies.
Serve on assigned committees and task forces.
Attend and participate in committee, staff, informational, and professional meetings, which may occur during evenings and weekends.