Strategic Communications Coordinator

Fresno State•Fresno, CA

11d•Onsite

About The Position

Reporting to the Associate Athletics Director for Strategic Communications, this position will assist in directing all aspects of strategic communications, sports information, and media relations. This position will provide timely, creative, and accurate information to meet the needs of Bulldog fans, build campus and community interest, and tell compelling stories for assigned sports and individual student-athletes and coaches. Will prioritize all efforts related to the creation and implementation of comprehensive creative and digital communications strategies for assigned sports that focuses on optimizing and continually advancing a positive brand image and offers opportunities for fans and media members to engage with assigned sport programs. Will strive to set the standard among peer and aspirant institutions as it relates to the production and distribution of digital content with a primary focus on local, regional, and national exposure of assigned sport programs. There is an expectation to proactively and continually research, plan, and produce compelling storylines for assigned sports and Fresno State Athletics as a whole and to strategically distribute these compelling stories on all applicable platforms.

Requirements

Proficient in the use of Microsoft Office and the Adobe Creative Suite/Cloud
Strong knowledge of all social media platforms (Facebook, YouTube, Instagram, Twitter, Snapchat, Tik Tok, etc.)
Thorough knowledge and understanding of terminology and statistics used in intercollegiate sports
Strong oral and written communication skills
Ability to exercise independent judgment and discretion on a daily basis
Ability to identify, produce, and publish creative and compelling digital content
Ability to effectively tell stories about individual student-athletes and staff, as well as stories on sport programs
Ability to create and adhere to content distribution calendars in order to continually distribute consistent content
Ability to cultivate and steward relationships with media contacts
Ability to write effectively (AP Style) and produce game notes, previews, game recaps and special features
Strictly adhere to NCAA, Pac-12 and University rules and regulations
Ability to work in a flexible, collaborative manner in a fast-paced environment with frequent interruptions while under pressure of meeting deadlines; travel with teams as needed
Ability to perform job assignments by working extended 8-hour workdays and weekends, which can also include holidays
Ability to apply effective listening, writing and oral skills and competence in interpreting and communicating procedures, policies, information, ideas and instruction
Bachelor’s degree from an accredited four-year college or university in a related field
Minimum of one year of experience in collegiate or professional sports communications
Sports information experience working as a media contact for assigned sports

Responsibilities

Assist in directing all aspects of strategic communications, sports information, and media relations.
Provide timely, creative, and accurate information to meet the needs of Bulldog fans, build campus and community interest, and tell compelling stories for assigned sports and individual student-athletes and coaches.
Prioritize efforts related to the creation and implementation of comprehensive creative and digital communications strategies for assigned sports.
Optimize and continually advance a positive brand image.
Offer opportunities for fans and media members to engage with assigned sport programs.
Strive to set the standard among peer and aspirant institutions as it relates to the production and distribution of digital content with a primary focus on local, regional, and national exposure of assigned sport programs.
Proactively and continually research, plan, and produce compelling storylines for assigned sports and Fresno State Athletics as a whole.
Strategically distribute compelling stories on all applicable platforms.
Support the department’s commitment to equity and diversity.
Perform all duties with integrity and professionalism.
Establish and maintain effective working relationships with faculty, staff, and the general public from diverse ethnic, cultural, and social-economic backgrounds.
Commit to academic integrity and compliance with University, conference and NCAA regulations.
Maintain a history of regular attendance and positive performance evaluations.