Campus Marketing & Communications Lead

Texas State Technical College•New Braunfels, TX

About The Position

The Campus Marketing & Communications Lead is a strategic and hands-on partner between TSTC’s Marketing office and campus leadership. The role ensures campus-specific marketing, public relations, and promotional efforts align with institutional goals, while highlighting student success and institutional impact. The Lead reports to the Marketing office and works closely with campus leaders, faculty, students, and local stakeholders to strengthen campus visibility and community engagement. Responsibilities span content development, social media, public relations, multimedia coordination, event promotion, and crisis communication preparation. The Lead serves as the primary liaison between the Marketing office and the campus provost, develops and publishes media and promotional content, manages campus-specific social media efforts, supports event marketing, captures campus life through photography and videography, and prepares campus leaders and designated staff for media engagement. The position collaborates with central marketing and creative teams to maintain brand alignment and support statewide campaigns. The hiring range is $49,000–$53,000. The final salary offer depends on the candidate’s qualifications and experience. An equivalent combination of education, training, and relevant professional experience will be considered. Travel of up to 25% may be required based on business needs. A criminal history background check is required for finalist candidates.

Requirements

Three or more years of experience in marketing, public relations, social media, or digital content creation.
Proven experience writing and publishing press releases, news articles, and promotional content.
Experience managing social media platforms and creating audience engagement strategies.
Basic photography and videography experience, with the ability to coordinate with professional media teams.
Experience in public speaking coaching or media training.
Ability to travel up to 25% based on business needs.

Nice To Haves

Experience in higher education, student engagement, or event marketing.
Familiarity with media outreach and community engagement.
Proficiency in design tools such as Canva or Adobe Creative Suite.

Responsibilities

Demonstrate TSTC’s core values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members.
Serve as the primary liaison between the Marketing office and the campus provost, coordinating campus-specific messaging and promotional activities.
Partner with local leadership to identify marketing opportunities that elevate student engagement and promote institutional initiatives.
Communicate regularly with the central marketing team to maintain campaign alignment and track performance.
Develop and publish press releases, blog posts, and media content highlighting campus achievements and success stories.
Ensure content follows TSTC’s brand voice and editorial standards.
Build relationships with local media outlets and community stakeholders.
Lead campus-specific social media efforts by creating and curating content that supports awareness and community engagement.
Partner with the central social media team to ensure brand alignment and accurate reporting.
Monitor social media engagement and contribute to digital strategy improvements based on performance analytics.
Collaborate with central design and content teams to promote campus events, open houses, and initiatives.
Support event planning and marketing logistics to increase visibility and participation.
Develop integrated marketing plans that reflect local needs and institutional priorities.
Capture campus life through photography and videography and coordinate professional production needs with TSTC’s central multimedia team.
Maintain an organized archive of digital content and deliver visual assets on time for campaigns and publications.
Prepare the campus provost and designated staff for media interviews through public speaking, media relations, and institutional messaging training.
Coordinate media requests and support local crisis communication plans in alignment with guidance from the CMO’s office.
Work with graphic designers, writers, and multimedia specialists to develop branded, high-quality materials.
Provide localized insights and collaborate on statewide campaigns.
Travel up to 25% based on business needs.