Marketing Communications Lead

Pave•Salt Lake City, UT

1d•$160,000 - $170,000•Hybrid

About The Position

At Pave, we're building the industry’s leading compensation platform, combining the world’s largest real-time compensation dataset with deep expertise in AI and machine learning. Our platform is perfecting the art and science of pay to give 9,000+ companies unparalleled confidence in every compensation decision. The Marketing Team @ Pave builds the brand energy and demand that fuel the business. We take our real-time compensation data and turn it into campaigns, stories, and market-moving moments that earn attention, create pipeline, and make Pave the first name people think of in compensation. We work shoulder to shoulder across the business, but primarily with revenue and product teams, to ensure we are supporting what’s built and what’s sold. We sharpen positioning, launch products with impact, and give sellers content that opens doors and helps close deals. We're accountable for results: qualified leads, revenue influence, and a brand people seek out. We move fast, test boldly, and let the data tell us what's working so we can double down. We celebrate every win together, and we believe great marketing should be as fun to make as it is to read.

Requirements

7+ years overall experience in Marketing, Demand Growth and or within a similar field
Proven experience in marketing communications, PR, or brand marketing, ideally at a B2B technology company, with a track record of owning external communications end to end.
Experience leading and developing a team, and managing agencies and freelancers across multiple projects at once
Strong storytelling and messaging skills, with experience developing content and thought leadership across the buyer journey and overseeing content development and approval processes
Experience with media relations, executive communications, and reputation or crisis communications
Fluency in marketing channel metrics and quantitative and qualitative research, with the ability to translate communications results into business value
Excellent project management, written and verbal communication, resourcefulness, and problem-solving skills, with a bias for action and accountability
Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred
A strong curiosity, a bias for action, an ability to solve problems, and a passion for working with the entire Pave team

Responsibilities

Own Pave's external communications strategy and operating rhythm across our critical channels.
Be the point of contact for reactive communications, moving quickly on market moments while managing reputational risk.
Prepare executives for media and speaking opportunities.
Work with internal and external creative teams to make our brand world-class, unique, differentiated, and beloved.
Establish Pave as a known, trusted, and loved brand among all our stakeholders, including our internal teams, customers, prospects, and partners.
Ensure a consistent voice, a steady cadence, and measurable impact.
Hire and engage the right PR resources to grow our earned media position.
Use the valuable data we have to activate stories that directly or indirectly strengthen Pave's position in the marketplace.
Track our reach and take steps to grow it.
Mobilize internal resources to support these narratives.
Think creatively about how we shape our own points of view and bring them to market through internal, external, analyst, and media partners.
Own the marketing website, including its roadmap and evolution.
Monitor website performance and take the steps needed to ensure it serves our customers and prospects.
Find and tell customer stories that set Pave apart, from customer impact to product innovation to our point of view on the future of compensation.
Partner with Sales, Product, Customer Success, and Marketing to turn customer stories into stronger narratives.
Lead and develop members of the marketing team.
Determine the right mix of in-house talent, agencies, and freelancers to scale high-quality output.
Define and track communications metrics, including share of voice and brand awareness.
Report on results and ROI to marketing leadership.
Manage agency partnerships and the communications budget.
Own and manage a budget so that we are responsible with our spend and successful at creating impact.