Marketing Communications Lead

Pave•Salt Lake, UT

1d•Hybrid

About The Position

Pave is seeking a Marketing Communications Lead to join their marketing team. This role will be a critical member of the marketing team and a strong, trusted voice across the business. The individual will own Pave's external communications strategy and operating rhythm across critical channels, serving as the point of contact for reactive communications and preparing executives for media and speaking opportunities. They will also work with internal and external creative teams to build a world-class brand and establish Pave as a known, trusted, and loved brand. Additionally, the role involves hiring and engaging PR resources to grow earned media, activating stories using Pave's data, and tracking reach. The lead will also shape Pave's points of view on compensation and bring them to market. Ownership of the marketing website, including its roadmap and evolution, is also a key responsibility. The role includes finding and telling customer stories, leading and developing marketing team members, determining the right mix of in-house talent, agencies, and freelancers, and defining and tracking communications metrics. Budget management for communications is also part of the role.

Requirements

7+ years overall experience in Marketing, Demand Growth and or within a similar field.
Proven experience in marketing communications, PR, or brand marketing, ideally at a B2B technology company, with a track record of owning external communications end to end.
Experience leading and developing a team, and managing agencies and freelancers across multiple projects at once.
Strong storytelling and messaging skills, with experience developing content and thought leadership across the buyer journey and overseeing content development and approval processes.
Experience with media relations, executive communications, and reputation or crisis communications.
Fluency in marketing channel metrics and quantitative and qualitative research, with the ability to translate communications results into business value.
Excellent project management, written and verbal communication, resourcefulness, and problem-solving skills, with a bias for action and accountability.
Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.
Strong curiosity.
A bias for action.
An ability to solve problems.
A passion for working with the entire Pave team.

Responsibilities

Own Pave's external communications strategy and operating rhythm across critical channels.
Serve as the point of contact for reactive communications, moving quickly on market moments while managing reputational risk.
Prepare executives for media and speaking opportunities.
Work with internal and external creative teams to make Pave's brand world-class, unique, differentiated, and beloved.
Establish Pave as a known, trusted, and loved brand among all stakeholders.
Ensure a consistent voice, a steady cadence, and measurable impact for the brand.
Hire and engage the right PR resources to grow earned media position.
Use Pave's data to activate stories that strengthen Pave's position in the marketplace.
Track media reach and take steps to grow it.
Mobilize internal resources to support narratives.
Think creatively about how to shape Pave's points of view on compensation and bring them to market.
Own the marketing website, including its roadmap and evolution.
Monitor website performance and ensure it serves customers and prospects.
Find and tell customer stories that set Pave apart.
Partner with Sales, Product, Customer Success, and Marketing to turn customer stories into stronger narratives.
Lead and develop members of the marketing team.
Determine the right mix of in-house talent, agencies, and freelancers to scale high-quality output.
Define and track communications metrics, including share of voice and brand awareness.
Report on results and ROI to marketing leadership.
Manage agency partnerships and the communications budget.
Own and manage a budget for communications.