Associate Manager, Campus Marketing & Communications

Texas State Technical College•Harlingen, TX

About The Position

The Associate Manager, Campus Marketing & Communications at Texas State Technical College (TSTC) serves as a strategic and hands-on liaison between the Chief Marketing Officer’s office and the campus provost. The role ensures campus-specific marketing, public relations, and promotional efforts align with institutional goals and campus needs. It works closely with campus leadership, faculty, students, and TSTC’s centralized marketing team, including designers, writers, and multimedia specialists. The position leads localized storytelling and marketing through content creation, public relations, social media, event promotion, multimedia production, media training, and crisis communications. It prepares the campus provost and other key staff for media interviews and public relations opportunities, provides guidance on public speaking and media relations, and coordinates campus-level media responses. The role may grow into a leadership position supporting or overseeing campus marketing coordinators across multiple TSTC locations. The position reports to the Chief Marketing Officer’s office. The hiring range is $57,000–$63,000; the final offer depends on qualifications and experience. Equivalent combinations of education, training, and relevant professional experience will be considered. TSTC expects the Associate Manager to demonstrate its core values of Excellence, Accountability, Service, and Integrity. A criminal history background check is required for finalists. If hired, the employee must complete Form I-9 and present acceptable original identity and work-authorization documents by the third day of employment.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field, or equivalent experience in lieu of a degree.
At least 3 years of experience in marketing, public relations, social media management, or digital content creation.
Demonstrated ability to write and publish public relations articles, social media content, and marketing materials.
Experience managing social media accounts, engagement strategies, and audience growth.
Basic photography and videography experience and ability to coordinate with professional media teams.
Experience in media training, public speaking coaching, or crisis communication strategies.
Strong interpersonal and collaboration skills for working across departments and with external stakeholders.
Strong storytelling and writing skills for public relations articles, digital content, and marketing materials.
Social media expertise, including content creation, engagement strategies, and analytics.
Strategic thinking to identify campus-specific marketing needs and align them with institutional goals.
Project and time management skills to handle multiple marketing initiatives efficiently.
Collaboration and communication skills to serve as liaison between the campus and the CMO’s office.
Public speaking and media training experience to coach campus leaders in interview readiness.
Understanding of crisis communication strategies and media relations practices.

Nice To Haves

Experience in higher education, student engagement, or event marketing.
Knowledge of graphic design tools such as Canva or Adobe Creative Suite.
Familiarity with media relations, press outreach, and community engagement.
Experience leading or mentoring marketing professionals and an interest in transitioning into a leadership role.

Responsibilities

Serve as the primary liaison between the CMO’s office and the campus provost, aligning marketing priorities, messaging, and promotional needs.
Identify campus marketing opportunities with campus leadership and promote events, student engagement initiatives, and institutional priorities.
Provide the CMO’s office with updates and reports on campus marketing activities, media coverage, and promotional results.
Research, write, and publish press releases, news articles, and blog posts about campus achievements, events, and student and faculty successes.
Ensure campus public relations materials follow TSTC’s brand voice and messaging guidelines.
Coordinate with local media outlets to increase positive campus coverage in the community.
Create engaging campus social media content, including photos, videos, event highlights, and real-time updates.
Coordinate with TSTC’s central social media team to maintain institutional branding and strategy; monitor engagement, respond to inquiries, and help improve reach and engagement.
Work with design and content teams to create promotional materials for campus events, open houses, and student engagement initiatives.
Assist with event logistics, media coverage, and marketing support for campus events; coordinate targeted event marketing plans with the provost’s office and marketing team.
Capture photos and videos of students, faculty, staff, and events, and collaborate with TSTC’s professional photography and videography team for high-end production.
Maintain an organized archive of campus marketing assets.
Prepare and train the campus provost and other key staff for media interviews, public speaking, media inquiries, and crisis situations.
Work with the CMO’s office and public relations team to develop and implement campus crisis communication strategies.
Serve as a campus-level media contact and coordinate interviews, press opportunities, and media responses.
Collaborate with TSTC’s designers, writers, and multimedia specialists to produce marketing materials and provide campus-specific input for broader campaigns and digital content strategies.
Ensure campus marketing aligns with institutional branding and messaging guidelines.
As the role evolves, mentor and support similar roles at other campuses and develop standardized processes, best practices, and strategies for consistent marketing across locations.