VP, Commercial

dentsu•New York, NY

1d•$136,000 - $182,000

About The Position

The Vice President, Commercial Partnerships is a key leadership position within the North American Trading organization. The role advances the commercial partnerships strategy and drives initiatives that create value for clients, partners, and the business. It bridges strategic vision and operational execution, working closely with senior leadership to identify growth opportunities, strengthen industry relationships, and maximize commercial outcomes. The ideal candidate has deep expertise across video, digital, outdoor, audio, and local media, and a proven ability to develop partnerships, negotiate complex agreements, and lead high-performing teams in a dynamic marketplace. The position is based in New York. Employees within commuting distance of a hub office—currently Chicago, metro Detroit, Los Angeles, and New York City—are expected to work in the office three days per week, except Los Angeles employees, who are expected in the office two days per week. Employees outside a commutable range may be designated remote, depending on the role and business needs. Employees are expected to be flexible about attending an office as needed for company and client needs. The annual base salary range is $136,000–$182,000, with placement based on factors including relevant experience, knowledge, and skills. The position is also eligible for discretionary incentive compensation. This is a full-time, permanent role.

Requirements

At least 10 years of relevant experience in media, partnerships, sales, trading, agency, or related environments.
Proven track record of developing strategic partnerships and driving revenue growth.
Strong negotiation and relationship management skills, including experience managing complex, high-value commercial agreements.
Ability to balance strategic thinking with operational execution.
Strong analytical and financial acumen, including the ability to use data and insights to drive business decisions.
Experience leading, coaching, and developing high-performing teams.
Excellent communication, presentation, and stakeholder management skills.
Deep knowledge of video, digital, outdoor, audio, and local media channels.
Flexibility to meet company and client needs, which may include attending an office.

Responsibilities

Partner with senior leadership to develop and execute the annual commercial partnerships strategy in alignment with organizational objectives and trading priorities.
Identify, negotiate, implement, and optimize strategic commercial partnerships with media owners and industry stakeholders.
Develop and maintain a pipeline of partnership opportunities that supports revenue growth and business objectives.
Collaborate with partners and internal stakeholders to monitor, track, and forecast partnership utilization.
Identify emerging opportunities and recommend strategies to strengthen competitive positioning and market impact.
Monitor market trends, competitive activity, and industry developments to identify revenue-generating opportunities.
Provide strategic direction and support to trading and solutions teams in executing commercial initiatives.
Collaborate across functions to develop products, solutions, and partnership models that address client and market needs.
Use data and performance insights to inform decisions and optimize partnership outcomes.
Coach, support, and develop Directors and team members, fostering professional growth, engagement, and performance.
Lead performance management and talent development for the commercial partnerships team.
Cultivate an inclusive, collaborative environment that encourages innovation, accountability, open communication, and diverse perspectives.
Promote knowledge sharing and best practices across the organization.
Build and maintain relationships with agency stakeholders, media partners, and key industry contacts.
Serve as a strategic partner in negotiations and partnership discussions, working toward mutually beneficial outcomes.
Collaborate with cross-functional teams to align commercial initiatives with client objectives and business priorities.
Support new business efforts with strategic insights, partnership opportunities, and executive-level presentations.
Communicate commercial strategy, priorities, and results to internal and external stakeholders.
Develop and deliver presentations that convey recommendations, business opportunities, and partnership value.
Influence decision-making through business acumen, market expertise, and relationship management skills.