VP, Marketing

Cinelease•New York, NY

6d•$180,000 - $200,000•Onsite

About The Position

The VP of Marketing will own Cinelease's marketing strategy, brand, and go-to-market execution across all divisions and locations. Reporting to the executive team, the VP will set the vision for Cinelease's positioning with studios, producers, and production professionals and lead the people, budget, and programs needed to execute it. The role partners closely with sales, operations, division leaders, and finance to translate business priorities into an integrated marketing plan tied to revenue, pipeline, and customer retention. This role combines executive leadership with hands-on involvement in the work. An initial priority is to assess Cinelease's brand, channels, and marketing operations and then create a 12-month roadmap aligned with company growth goals.

Requirements

At least 12 years of marketing experience, including 5 or more years in a senior leadership role at Director level or above, with ownership of strategy, budget, and team.
Proven record of building marketing programs that drove measurable revenue, pipeline, or market-share growth.
Experience building and leading marketing teams and managing agencies and outside partners.
Strong B2B marketing background, including account-based marketing, sales enablement, and close partnership with sales leadership.
Command of digital marketing, marketing technology, CRM, and analytics, with the ability to tie spending to business results.
Demonstrated brand leadership, including positioning, messaging, and creative direction across multiple channels.
Executive presence and excellent communication skills, with the ability to influence senior leaders and represent Cinelease externally.
Sound judgment managing competing priorities, budgets, and timelines across divisions.

Nice To Haves

Experience in film and television production, equipment rental, studio operations, or entertainment-industry B2B services.
Existing relationships across studios, production companies, guilds, or industry associations.
Experience marketing a multi-location, multi-division, or multi-brand organization.
Experience supporting growth through new markets, acquisitions, or service launches.
A strong eye for visual storytelling and hands-on familiarity with photography, video, and design.
A degree in marketing, communications, business, film, or a related field; MBA is a plus, or equivalent practical experience.

Responsibilities

Develop and own the multi-year marketing strategy and annual plan, aligned with company growth targets across equipment rental, production services, and studio facilities.
Serve as a member of the leadership team, contributing market, customer, and competitive insight to decisions about pricing, expansion, and new services.
Own the marketing budget and allocate investment across channels and programs based on measurable return.
Define marketing success metrics and report results to the executive team, including pipeline contribution, customer acquisition, retention, and brand health.
Own Cinelease's positioning, messaging architecture, visual identity, and voice across divisions, locations, and channels.
Lead customer and market research to improve understanding of studios, producers, line producers, gaffers, key grips, and other buyer segments.
Maintain brand consistency while allowing divisions and locations flexibility to compete locally.
Partner with sales leadership to build integrated campaigns that generate qualified demand and support key accounts, new markets, and service launches.
Lead digital marketing, including website, SEO, paid media, email, CRM, and marketing automation, with attribution to business outcomes.
Oversee industry presence, including trade shows, sponsorships, events, guild and association relationships, and customer programs.
Lead public relations and corporate communications, including thought leadership, press relationships, and announcements.
Set direction and standards for social media, content, photography, video, and design to showcase Cinelease's people, equipment, facilities, and productions.
Build an efficient creative workflow for planned campaigns and timely opportunities.
Ensure published content respects usage permissions, client confidentiality, and production NDAs.
Build, lead, and develop the marketing team through hiring, coaching, and goal-setting, and manage agencies and freelance partners.
Establish scalable marketing operations, including tools, processes, reporting dashboards, and asset management across divisions.
Collaborate with sales, operations, People & Culture, and finance on internal communications, employer branding, and recruiting support.