VP, Marketing (41080)

Young Innovations•,

13d•Remote

About The Position

Young Innovations is seeking a Vice President, Marketing to provide leadership, strategy, and vision across its full brand portfolio, including its global distribution business, education team, and specialty direct brands. The role is responsible for driving profitable revenue growth, brand loyalty, and effective marketing execution as the company grows through organic growth and acquisitions. The Vice President partners with Sales and Product Management leadership to develop go-to-market strategies, full-cycle marketing campaigns, and data-driven digital marketing programs. The position leads marketing strategy and execution across channels and brands, with a focus on customer acquisition, loyalty and expansion, lead generation, profitable sales growth, and customer experience. It also directs digital and data-driven marketing, including customer loyalty, content, marketing automation, digital platforms, KPIs, and continuous testing and improvement. The role optimizes the Clinical Education team and continuing education programs, and assesses marketing structure and resource allocation as the business scales. As a member of a cross-functional, matrixed environment, the Vice President works with the Chief Commercial Officer, Sales leadership, Product Management, the Executive Leadership Team, and the European Marketing Team. The role leads, coaches, and develops a high-performance team; acts as a strategic business partner to the CCO and management team; and owns departmental operating plans and budgets. This is a fully remote position requiring a home office or other approved location, reliable internet, availability during established business hours, and travel of 30% or more, including internationally. Travel may include manufacturing and distribution facilities where temperature variations, noise, and dust may be present.

Requirements

Bachelor's degree in Business, Sales, Marketing, or a related field.
10+ years of professional experience leading marketing teams and driving profitable performance in a fast-paced, growth-oriented environment.
5–8 years of experience in a senior management or leadership capacity.
Expansive knowledge of marketing strategies, techniques, and go-to-market approaches, with the ability to identify and implement approaches for maximum revenue potential.
Strong analytical, financial, and business acumen, including the ability to link initiatives to bottom-line results and report key metrics to stakeholders.
Demonstrated success as a people leader, including setting and gaining buy-in for strategic direction and attracting, hiring, retaining, and developing talent.
Superior written and verbal communication skills across all organizational levels.
Proficiency in spoken and written English, with the ability to communicate clearly, accurately, and professionally.
Experience with CRM and marketing automation platforms and the MS Office suite.
Ability to travel 30% or more, including internationally.
Ability to work remotely from a home office or other approved location, maintain reliable internet and a productive, distraction-free work environment, and remain available during established business hours.
Ability to stay engaged, meet deadlines, and participate in virtual meetings and company initiatives.

Nice To Haves

Master's degree.
Experience in dental, medical device, or similar industries.
Familiarity with other selling channels, such as distributor and OEM.

Responsibilities

Develop and execute marketing strategy across all channels and brands, emphasizing customer acquisition, customer loyalty and expansion, and lead generation through high data utilization.
Drive profitable sales growth, above-market performance, and strong customer experience across products.
Partner with Sales leadership to develop and implement value-driving go-to-market strategies and competitive advantages.
Lead cross-channel campaigns for new product and brand launches.
Provide strategic vision and direction to marketing teams, anticipating future business needs and challenges.
Optimize the Clinical Education team and align its activities with opportunities, data strategy, and the sales team.
Develop and execute continuing education programs that drive business results.
Assess and scale the marketing organization, deploy resources to high-return work, and implement structural changes as needed.
Monitor industry, market, and competitive changes and develop plans to capitalize on opportunities.
Develop a digital customer loyalty strategy that differentiates the business and strengthens brand loyalty.
Drive digital content strategy to identify and nurture leads through the HubSpot marketing automation platform.
Lead data-driven digital marketing strategy, including budgets, platforms, campaigns, KPIs, timelines, and reporting.
Partner with the data team to use customer insights and test initiatives that drive incremental profitable revenue through sales, mobile, and online channels.
Develop a test-and-learn plan and pursue continuous improvement through new marketing ideas and digital enhancements.
Collaborate with executive peers in a cross-functional, matrixed environment to identify and execute solutions to complex business problems.
Lead, motivate, attract, develop, and retain a high-performance team; coach and mentor direct reports and others across the organization.
Partner strategically with the CCO and management team to execute short- and long-range objectives in alignment with organic and inorganic growth.
Own departmental operating plans and budgets and demonstrate behaviors consistent with corporate values.
Perform other duties as assigned.