VP Marketing

Cast AI

1d•Remote

About The Position

We are looking for a VP Marketing to turn Cast AI’s product leadership and market momentum into durable, measurable growth. This is the company’s senior global marketing leadership role. You will own global marketing strategy, organization, budget, agency investment, and operating model. You will lead an existing international team across Product Marketing, Demand Generation, Digital, Content, Field and Partner Marketing, Customer Marketing, Lifecycle, and Marketing Operations, developing the structure and capabilities required for our next stage. You will connect market and customer understanding with clear positioning, focused demand creation, sales activation, product adoption, and measurable revenue outcomes. You will report directly to the CEO working closely with Product, Sales, Customer Success, Revenue Operations, and regional leaders.

Requirements

Significant B2B technology marketing leadership experience in a high-growth SaaS, cloud infrastructure, developer tools, data, AI, or enterprise software company.
A record of building or transforming global marketing organizations and developing excellent functional leaders.
Direct accountability for qualified pipeline, customer acquisition, revenue contribution, and marketing efficiency.
Depth across both Product Marketing and Demand Generation, with the judgment to connect category, ICP, narrative, content, channels, lifecycle, and sales activation.
Experience marketing complex technical products to practitioners, technical leaders, economic buyers, and enterprise buying committees.
Experience operating across North America, Europe, and additional international markets with strong regional Sales and Field Marketing partnerships.
Strong financial and operating discipline, including budget ownership, forecasting, prioritization, agency management, and performance reviews.
Fluency with modern B2B marketing and revenue systems and the ability to distinguish useful measurement from dashboard activity.
Evidence of using AI and automation to improve marketing quality, speed, personalization, or insight.
Exceptional written and verbal communication. You can make complex infrastructure products clear without making them simplistic.
Comfort working directly with founders and executives, challenging assumptions, making decisions with imperfect information, and turning ambiguity into a focused operating plan.
Fluent English, written and spoken.

Nice To Haves

You are a builder and operator. You set strategy and stay close enough to the work to understand what is actually happening.
You start with customers and business outcomes, not channels, campaigns, or organizational boundaries.
You are analytical without hiding behind dashboards. You know when the data is strong, when it is incomplete, and what decision can still be made.
You create clarity and accountability without unnecessary process.
You hire and develop excellent people, give them meaningful ownership, and hold a high performance bar.
You are technically curious, low ego, and able to align strong leaders across functions and geographies.

Responsibilities

Define our market and go-to-market strategy
Own ICP, segmentation, buyer and user understanding, positioning, messaging, category narrative, and competitive strategy.
Translate company and product strategy into clear priorities across products, segments, regions, and routes to market.
Partner with Product Management on launches, adoption, customer discovery, market feedback, and the path from emerging products to repeatable go-to-market motions.
Build a predictable demand and pipeline engine
Own the global portfolio of demand programs and the marketing contribution to qualified pipeline, customer acquisition, expansion, and revenue.
Determine the right mix of digital, organic, lifecycle, field, partner, customer, product-assisted, and account-based programs based on customer behavior and segment economics.
Partner with BDR and Sales leadership on acceptance criteria, routing, follow-up, enablement, and feedback so that demand becomes productive sales activity.
Give regional teams the autonomy to respond to local markets while operating within one global strategy and measurement system.
Lead the organization and investment
Set the marketing operating model, budget, organizational design, planning cadence, and performance standards.
Develop strong functional leaders, clarify decision rights, hire selectively, and create a culture of high ownership and continuous learning.
Decide where CAST AI should build internal capability and where agencies, contractors, technology, or media provide effective leverage.
Hold every major investment to a clear audience, intended outcome, owner, and review cadence.
Create an accountable customer journey
Build a shared view of the journey from initial interest through product evaluation, opportunity, customer, expansion, and advocacy.
Establish trusted performance definitions and reporting in partnership with Revenue Operations and Sales Operations.
Use attribution as a decision tool rather than a source of false precision, improving our ability to understand which audiences, messages, experiences, and investments create business value.
Create a continuous learning loop across customer research, product usage, win/loss analysis, campaign performance, Sales, Product, and Customer Success.
Build an AI-native marketing organization
Use AI and automation to improve research, content quality, personalization, signal interpretation, campaign execution, and team productivity.
Create repeatable workflows that combine automation with clear human ownership, judgment, and review.
Treat technology as operating leverage, not as a substitute for strategy, customer understanding, or measurable outcomes.