VP, Marketing

Young Innovations•,

13d•Remote

About The Position

Young Innovations is seeking a Vice President, Marketing to lead marketing across its full brand portfolio, including the global distribution business, education team, and specialty direct brands. This strategic, data-driven leader will drive profitable revenue growth, brand loyalty, customer experience, and effective marketing execution as the company scales through organic growth and acquisitions. The role works closely with Sales and Product Management leadership to develop go-to-market strategies, full-cycle campaigns, and data-driven digital marketing programs. The VP will set marketing strategy across channels and brands, lead product and brand launches, optimize clinical education and continuing education programs, and use customer insights and experimentation to improve business results. The role also owns departmental operating plans and budgets, assesses the marketing organization as the business grows, and partners with executive peers on strategic objectives. It includes leading, coaching, and developing a high-performance team. This is a fully remote position, performed from a home office or another approved location. The employee is expected to maintain reliable internet access, a productive work environment, and consistent availability during established business hours, and to collaborate through virtual tools. Travel of 30% or more, including international travel, is required; occasional facility visits may involve variations in temperature, noise, and dust.

Requirements

Bachelor's degree in Business, Sales, Marketing, or a related field.
At least 10 years of professional experience leading marketing teams and driving profitable performance in a fast-paced, growth-oriented environment.
Five to eight years of experience in a senior management or leadership capacity.
Expansive knowledge of marketing strategies, techniques, and go-to-market approaches, with the ability to select and implement strategies for maximum revenue potential.
Strong analytical, financial, and business acumen, including the ability to link initiatives to bottom-line results and report key metrics to stakeholders.
Demonstrated people leadership, including setting strategic direction, gaining buy-in, and attracting, hiring, retaining, and developing talent.
Superior written and verbal communication skills across all organizational levels.
Proficiency in written and spoken English and the ability to communicate clearly, accurately, and professionally.
Experience with CRM and marketing automation platforms, such as HubSpot, and the MS Office suite.
Ability to travel 30% or more, including internationally.
Ability to work remotely with reliable internet, maintain a productive and distraction-free work environment, and remain available during established business hours.

Nice To Haves

Master's degree.
Experience in dental, medical device, or similar industries.
Familiarity with other selling channels, such as distributor and OEM.

Responsibilities

Develop and execute marketing strategy across all channels and brands, emphasizing customer acquisition, customer loyalty and expansion, lead generation, and effective use of data.
Drive profitable sales growth, above-market performance, and an exceptional customer experience across products.
Partner with Sales leadership on go-to-market strategies that strengthen the Young brand and create competitive advantages.
Lead cross-channel campaigns for new product and brand launches.
Provide strategic direction to marketing teams and anticipate the company's future needs and challenges.
Optimize the Clinical Education team and align its activities with data strategy and Sales opportunities.
Develop and execute continuing education programs that support business results.
Assess and adjust the marketing structure as needed to scale with demand and deploy resources to high-return work.
Monitor industry, market, and competitive changes and develop plans to capitalize on opportunities.
Develop a digital customer loyalty strategy and lead digital content strategy to identify and nurture leads through HubSpot.
Lead data-driven digital marketing strategy, including budgets, platforms, campaigns, KPIs, timelines, and reporting.
Partner with the data team to use customer insights and test initiatives that generate profitable revenue through Sales, mobile, and online channels.
Drive continuous improvement through creative ideas and a robust test-and-learn plan, identifying digital enhancements that capitalize on customer demand.
Collaborate with executive peers in a cross-functional, matrixed environment to solve complex business problems.
Lead, motivate, attract, develop, and retain a high-performance team; coach and mentor direct reports and others across the organization.
Partner with the CCO and management team to execute short- and long-range strategic objectives aligned with organic and inorganic growth.
Own departmental operating plans and budgets and demonstrate behaviors consistent with company values.
Perform other duties as assigned.