VP Marketing
About The Position
The Vice President of Marketing for the Sport Performance Hub leads North America marketing for Oakley, Costa del Mar, and other Sport Brands across wholesale and retail. The role sets the regional portfolio strategy, adapts global brand direction to local market needs, and aligns brand, product, channel, consumer, partnership, and commercial plans to deliver growth. This executive leads a multi-brand marketing organization, owns the operating budget and performance agenda, and partners with global brand teams, sales, retail, product, finance, communications, ecommerce, and agencies to strengthen brand equity, market share, and profitable growth.
Requirements
- Bachelor's degree in Marketing, Merchandising, Business, or a related field.
- 15 or more years of progressive marketing leadership in a multi-channel organization of scale.
- Experience leading multi-brand teams, budgets, agencies, partnerships, and integrated marketing programs.
- Strong strategic, analytical, commercial, communication, and executive influence skills.
- Strong commercial business acumen.
Nice To Haves
- Experience with sport, lifestyle, performance, fashion, or consumer brands.
Responsibilities
- Develop and execute the North America portfolio marketing strategy and annual plans for the Sport Brands.
- Protect each brand's positioning while identifying shared capabilities, investments, and ways of working across the Sport Performance Hub.
- Use consumer, customer, competitive, and sales insights to identify opportunities and adjust brand, product, and channel plans.
- Lead integrated product launches, communications, ecommerce, retail, wholesale, events, athlete and industry partnerships, and local activation.
- Serve as the primary North America partner to global brand teams and ensure local market needs inform creative and commercial planning.
- Own the marketing operating budget, staffing plan, performance measures, and investment recommendations.
- Build relationships with key customers and partners and identify opportunities that increase relevance, distribution, and sales.
- Lead, coach, and develop the SPH marketing teams, including senior leaders, and build succession and organizational capability.
Benefits
- Health care
- Retirement savings
- Paid time off/vacation
- Employee discounts
- Competitive bonus and/or commission plan
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What This Job Offers
Job Type
Full-time
Career Level
Executive
