VP, Global Growth Marketing

vCluster Labs

18h • $160,000 - $190,000 • Remote

About The Position

As VP, Global Growth Marketing at vCluster Labs, you will build and lead a global growth engine that turns market awareness into predictable, measurable pipeline. You will bring together existing product marketing, creative, community, ecosystem partnerships, and events into a coordinated system spanning account-based marketing, field marketing, digital demand, and marketing operations. The role owns the strategy, team, budget, and systems that connect marketing investment to revenue, using modern, AI-enabled ways of working.

You will own global demand strategy, pipeline targets, budget, and performance across enterprise and AI infrastructure markets. You will establish an always-on demand engine across paid digital, inbound, outbound orchestration, ABM, events, and field marketing; define funnel targets and conversion benchmarks; and be accountable for marketing-sourced and marketing-influenced pipeline.

You will build and scale global ABM for high-value accounts and buying groups in partnership with Sales leadership, and lead field programs across North America, EMEA, and other priority markets. You will oversee paid search, paid social, retargeting, website and landing-page conversion, experimentation, agency performance, and collaboration with content and SEO/AEO teams to turn organic and AI search visibility into demand.

You will establish the marketing operations foundation, including funnel architecture, lifecycle definitions, attribution, lead routing, scoring, and dashboards. In partnership with Revenue Operations, you will support clean data flow across Salesforce, HubSpot, and other go-to-market systems, while introducing AI-enabled workflows to improve efficiency and personalize outreach at scale.

You will build and lead a global team covering demand generation, ABM, field, events, and marketing operations. As a strategic partner to Sales and executive leadership, you will own planning, resource allocation, and budget decisions, supporting recommendations with data. In the first 30 days, you will set the growth strategy and operating plan, agree on a data and attribution roadmap with RevOps, and establish an initial ABM motion. Within 3 to 6 months, you will build a repeatable pipeline engine with reliable reporting on sourced and influenced pipeline and budget efficiency.

Requirements

• 10+ years of B2B marketing experience, including significant leadership in demand generation, growth, or revenue marketing at high-growth enterprise technology companies.
• Track record of owning meaningful pipeline targets and marketing budgets, with clear accountability for business outcomes.
• Deep expertise in ABM, enterprise demand generation, digital acquisition, and field marketing.
• Understanding of complex, sales-led deals involving multiple stakeholders.
• Experience building or overhauling marketing operations, attribution, automation, and revenue reporting.
• Financial acumen to turn performance data into decisions.
• Experience leading distributed teams and agencies.
• Credibility to influence, challenge, and partner with senior Sales and executive stakeholders.
• Strategic ability to design a growth system and hands-on ability to make it work.

Nice To Haves

• Experience marketing cloud infrastructure, Kubernetes, developer tools, or AI infrastructure to platform engineers, infrastructure leaders, and technical buying committees.
• Familiarity with open-source, community-driven, or product-led growth motions running alongside enterprise sales.
• Hands-on experience with Salesforce, HubSpot, Clay, Common Room, and AI-enabled go-to-market tools.
• Experience scaling a marketing organization through rapid ARR growth, including global field and ABM programs across North America and EMEA.

Responsibilities

• Own global demand strategy, pipeline targets, budget, and performance across enterprise and AI infrastructure markets.
• Build an always-on demand engine spanning paid digital, inbound, outbound orchestration, ABM, events, and field marketing.
• Set funnel targets and conversion benchmarks and own accountability for marketing-sourced and marketing-influenced pipeline.
• Build and scale a global ABM motion for high-value accounts and buying groups in partnership with Sales leadership.
• Lead field programs across North America, EMEA, and other priority markets, measuring events and executive programs by their impact on account progression and pipeline.
• Own paid search, paid social, retargeting, and other acquisition channels.
• Work with Product Marketing and Creative on website conversion, landing pages, and experimentation.
• Manage agencies against clear ROI targets and collaborate with content and SEO/AEO teams to generate demand from organic and AI search visibility.
• Build the marketing operations foundation, including funnel architecture, lifecycle definitions, attribution, lead routing, scoring, and dashboards.
• Partner with Revenue Operations to maintain clean data flows across Salesforce, HubSpot, and other go-to-market systems.
• Introduce AI-enabled workflows to improve team efficiency and personalize outreach at scale.
• Build and lead a global team covering demand generation, ABM, field, events, and marketing operations, with clear ownership and operating rhythms.
• Partner strategically with Sales and executive leadership; own planning, resource allocation, and budget decisions, supporting recommendations with data.
• Set the growth strategy and operating plan, agree on a data and attribution roadmap with RevOps, and establish an initial ABM motion during the first 30 days.
• Build a repeatable pipeline engine with reliable sourced- and influenced-pipeline reporting and budget-efficiency measurement within 3 to 6 months.

Benefits

• Competitive compensation package, including equity.
• Health, dental, vision, and life insurance, including plans for eligible dependents; benefits vary by country.
• Flexible working schedule, with emphasis on results rather than fixed clock-in and clock-out times.
• Flexibility in where employees work, with willingness to adjust the work environment as circumstances change.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed