VP of Growth

EMARKETER•New York, NY

1d•$180,000 - $195,000•Hybrid

About The Position

EMARKETER is hiring a VP, Growth Marketing to build, scale, and optimize its centralized growth engine across performance marketing, audience acquisition, and marketing operations. Reporting directly to the Chief Growth Officer, this executive will oversee teams responsible for top-of-funnel reach, conversion efficiency, and marketing technology infrastructure. The role connects paid, social, and organic acquisition strategies with technical marketing operations to support EMARKETER’s commercial media business and global subscription pipelines. This is a hybrid role based out of EMARKETER’s New York City office, with regular in-office expectations. Applicants must be authorized to work in the United States without visa sponsorship now or in the future and live within commuting distance of the office. Relocation assistance is not available. The VP will lead growth strategy and demand generation, own marketing-sourced and marketing-influenced pipeline and revenue contribution, oversee marketing operations, and manage the Directors of Growth Marketing and Marketing Operations and their teams. The role also partners with Media leadership to develop monetizable sponsorship and client engagement opportunities, collaborates with the CRO to support subscription sales pipelines, and manages the growth marketing budget and performance analytics. EMARKETER is a research company focused on digital transformation. Its clients include global Fortune 1000 brands and smaller firms. The company describes its work environment as inclusive and values client service, teamwork, innovation and adaptability, and diversity and inclusion.

Requirements

10+ years of progressive experience in growth marketing, performance acquisition, and marketing operations within digital media, publishing, or B2B information services.
5+ years of experience managing marketing directors and multidisciplinary teams.
Hands-on proficiency with Salesforce, Salesforce Marketing Cloud, Google Analytics, Sigma, and Amplitude.
Experience with customer data platforms (CDPs).
Demonstrated experience managing significant paid media budgets and scaling digital audience acquisition funnels.
Authorization to work in the United States without visa sponsorship now or in the future.
Ability to commute to the New York City office.

Responsibilities

Lead the growth strategy to expand digital audience reach, subscriber acquisition, and funnel conversion performance.
Lead paid, social, events, and organic growth strategies, including SEO, AEO, and emerging discovery channels.
Build and scale demand generation and account-based marketing programs in partnership with Sales, aligning campaigns and targeting with commercial priorities.
Own marketing-sourced and marketing-influenced pipeline and revenue contribution, and establish performance metrics and accountability for business outcomes.
Oversee marketing operations, including CRM workflows, customer journeys, database integrity, and campaign reporting.
Manage and mentor the Director of Growth Marketing and Growth Team, and the Director of Marketing Operations and Operations Team.
Partner with Media leadership to turn audience growth and data insights into monetizable sponsorship and client engagement opportunities.
Collaborate with the CRO to support top-of-funnel subscription growth and ensure MQL routing feeds global subscription sales pipelines.
Own the growth marketing budget, track customer acquisition costs and customer lifetime value, and use analytics tools to optimize ROI.