VP, Growth Marketing

ABC Financial Services • Remote TX, ON

2d • $210,000 - $230,000 • Remote

About The Position

The VP, Growth Marketing owns growth strategy and performance across ABC Trainerize and ABC FitMetrics, with accountability for new and expansion MRR, growth targets, forecasting, and measurable outcomes. The role establishes global performance cadences and aligns executive, Product, Finance, Marketing, Engineering, Analytics, Implementation, and Customer Success stakeholders around shared goals.

The position leads growth strategy across paid acquisition, web and conversion rate optimization, lifecycle marketing, SEO and answer engine optimization, content, social, influencer, affiliate, partner, community, and emerging channels. It oversees experimentation, investment decisions, measurement, reporting, and forecast scenarios, while improving the full customer journey from acquisition through activation, adoption, conversion, retention, and expansion.

The VP develops a high-performing growth organization, manages agency and vendor relationships, and creates scalable systems and operating practices. Across both products, the role promotes shared approaches to measurement and experimentation while accounting for product-specific needs. It also identifies and scales AI-enabled capabilities and agentic workflows for growth, productivity, personalization, forecasting, and customer journey optimization, with appropriate governance and human oversight.

Requirements

• 10+ years of experience in product-led growth, growth marketing, product growth, digital growth, or a comparable function, including experience operating at VP level and leading teams or functional owners.
• Proven experience owning the full customer journey and delivering measurable results across activation, onboarding, adoption, conversion, retention, expansion, add-ons, seat growth, MRR, or ARR.
• Strong product and growth analytics orientation, including executive dashboards, forecasting, experimentation, and investment decisions informed by customer and product data.
• Demonstrated success managing meaningful budgets across paid and non-paid channels, internal teams, and agency partners.
• Demonstrated ability to diversify growth beyond paid search into organic growth, content, social, influencer activity, SEO/AEO, lifecycle, CRO, and emerging channels.
• Proven ability to partner closely with Product and Engineering to improve product value, activation, adoption, and conversion, and to influence decisions without direct authority.
• Practical experience applying AI in a business or growth function, including implementing AI-enabled or agentic workflows beyond basic content generation or productivity use cases.
• Experience in a mid-sized or scaled company and ability to operate creatively and entrepreneurially within a larger enterprise environment.
• Exceptional cross-functional leadership, communication, and stakeholder management skills, with the ability to remain hands-on while building scalable systems and developing a lean, high-performing team.

Nice To Haves

• B2B SaaS, consumer, direct-to-consumer, subscription, or marketplace experience may be relevant.

Responsibilities

• Own new MRR, expansion, growth targets, performance pacing, priorities, and forecasting across ABC Trainerize and ABC FitMetrics.
• Establish global cadences for performance reviews, experimentation, corrective action, quarterly planning, and executive reporting.
• Align customer segmentation, growth opportunities, and product-led initiatives with Product, Marketing, Customer Success, Finance, and other stakeholders.
• Set paid acquisition strategy, channel roles, investment guardrails, agency relationships, budget pacing, and reallocation based on performance, marginal returns, and incrementality.
• Own the digital funnel and build a conversion rate optimization program with a hypothesis backlog, experimentation velocity, and sound analytics practices.
• Scale lifecycle and marketing automation programs that improve onboarding, activation, adoption, conversion, retention, and expansion.
• Develop technical SEO, answer engine optimization, and intent-led content performance in partnership with Marketing and content teams.
• Build social, influencer, affiliate, partner, and community growth initiatives where appropriate, with clear objectives and quality standards.
• Identify and test underdeveloped acquisition channels, growth loops, and new revenue opportunities, then scale sustainable approaches.
• Create and own the PLG Operating System, including weekly business reviews, monthly performance reviews, and quarterly planning.
• Build executive-ready reporting on growth outcomes, channel mix, customer and product metrics, CAC/payback, and forecast versus plan.
• Partner with Finance and Analytics to establish a single source of truth across product, CRM, and marketing platforms, including shared definitions and data-quality governance.
• Implement decision-grade measurement using attribution guardrails, incrementality and lift testing, holdouts, geo tests, and standardized dashboards.
• Own base, upside, and downside forecasting and scenario planning, including assumptions and spend-to-growth sensitivity.
• Improve the full customer journey and partner with Product and Engineering to identify and remove friction in product experience, onboarding, and conversion.
• Use customer, product, and behavioral data to prioritize experiments and improve growth outcomes.
• Partner with Product Marketing, Content, Implementation, and Customer Success on messaging, education, offers, lifecycle experiences, and adoption programs.
• Lead, develop, retain, and support a high-performing growth organization, while building capabilities for future growth.
• Govern agencies, vendors, tools, and contractors through clear scopes, scorecards, and accountability rhythms.
• Build playbooks, documentation, scalable processes, and a culture of experimentation, learning velocity, and performance ownership.
• Promote shared measurement, experimentation, lifecycle growth, reporting, and cross-product learning while preserving the distinct needs of each product.
• Identify, operationalize, and scale AI-driven capabilities and agentic workflows across marketing, product growth, and business operations, with measures of impact and appropriate governance.

Benefits

• Open PTO policy
• Quarterly Days of Disconnect
• Parental and Pawternity Leave
• Quarterly fitness-journey reimbursement
• Medical, dental, and vision coverage
• Employee Assistance Program (EAP)
• Premium Calm App subscription for the employee and up to four dependents over age 16
• Eligible employees may be offered bonuses, commissions, equity, or other incentive programs, where applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed