VP, Marketing and Growth

Securitas•Parsippany, NJ

3d•Hybrid

About The Position

Securitas is seeking a commercially minded executive to lead the transformation of marketing into a scalable growth engine across North America. The Vice President, Marketing & Growth will strengthen Securitas’ market position, generate demand, enhance customer engagement, and drive measurable business results. As a member of the Commercial Leadership Team, this leader will evolve marketing strategy and shape how the company engages clients, differentiates itself, and supports long-term growth. The role is based in Parsippany, New Jersey, with a hybrid work arrangement, and requires travel across North America as needed. It reports to the Chief Commercial Officer. The role leads marketing transformation, demand generation, brand and market presence, digital and AI-enabled marketing, customer engagement, and team development. The successful candidate will align marketing with sales, operations, and customer experience, and build a high-performing organization that contributes to revenue generation, client retention, and market expansion.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Progressive leadership experience in B2B marketing, growth, commercial strategy, or related leadership roles, with a demonstrated record of driving business growth, transformation, and measurable results.
Demonstrated success developing and executing marketing strategies that drive measurable business outcomes.
Experience leading marketing organizations in complex, multi-location or enterprise environments.
Strong knowledge of demand generation, digital marketing, marketing technology, CRM platforms, analytics, and AI-enabled marketing capabilities.
Proven success partnering with executive leadership teams to influence strategy and drive organizational results.
Exceptional communication, presentation, and relationship-building skills.
Strategic and commercially focused leadership.
Ability to influence across a complex, matrixed organization.
Ability to balance long-term vision with disciplined execution.
Experience developing talent and building high-performing teams.

Nice To Haves

Experience in security services, facilities management, outsourcing, technology-enabled services, or other large-scale B2B industries.
Experience supporting national and local sales organizations.
Track record of transforming marketing functions into growth-oriented, revenue-focused organizations.
Experience building integrated go-to-market strategies across marketing, sales, and customer experience teams.
Passion for growth, innovation, and customer success.
Data-driven and results-oriented approach.
Collaborative, adaptable, and forward-thinking approach.

Responsibilities

Develop and execute a comprehensive marketing strategy aligned with Securitas’ commercial growth objectives and long-term business vision.
Transform marketing into a measurable growth function that contributes to revenue generation, client retention, and market expansion.
Create a unified go-to-market approach aligning marketing, sales, operations, and customer experience.
Partner with executive leadership to strengthen Securitas’ position as an intelligent security partner.
Build and optimize multi-channel marketing programs to increase awareness, engagement, and pipeline growth.
Develop strategies for customer acquisition, client retention, and expansion within existing accounts.
Align marketing investments with priority markets, industries, and growth opportunities in partnership with commercial leaders.
Use data-driven decision-making and continuous optimization to improve marketing effectiveness.
Lead brand strategy, reputation management, public relations, and thought leadership initiatives.
Strengthen external visibility for Securitas and its executive leadership team.
Lead product and solution marketing strategies that articulate Securitas’ value proposition, differentiate its offerings, and support revenue growth across customer segments.
Ensure consistency across client-facing communications, campaigns, and marketing channels.
Develop market narratives that differentiate Securitas and reinforce its value proposition.
Lead digital marketing, website strategy, marketing automation, analytics, and performance marketing capabilities.
Use AI, automation, and emerging technologies to improve marketing effectiveness, efficiency, and customer engagement.
Enhance marketing technology capabilities to support commercial objectives and business insights.
Drive innovation while focusing on measurable outcomes and return on investment.
Partner with Commercial, Operations, and Customer Experience leaders to strengthen customer relationships and loyalty.
Develop programs that support retention, advocacy, cross-selling, and account growth.
Use customer insights and feedback to improve engagement strategies and market responsiveness.
Create customer experiences that strengthen the customer journey and long-term partnerships.
Lead, develop, and inspire a team of marketing professionals across multiple disciplines.
Establish clear goals, accountability, and performance expectations.
Foster innovation, collaboration, continuous learning, and business impact.
Build capabilities that position marketing as a strategic partner across the organization.