VP, Sales and Marketing

The Raymond Corporation • Blue Ash, OH

13d

About The Position

Raymond Storage Concepts (RSC) is a provider of customized material handling solutions for warehouse and fleet optimization. Headquartered in Cincinnati, RSC serves Ohio, Kentucky, Southeast Indiana, and West Virginia through regional locations. It is an authorized sales and service center for the Raymond Corporation, part of the Toyota Industries family of companies.

Reporting to the President, the VP of Sales & Marketing is an executive leader responsible for profitable revenue growth, market share, customer relationships, and building a high-performing sales organization. The role oversees New Equipment Sales, Aftermarket Sales, Dock & Door Sales, Inside Sales Support, Business Intelligence, and Marketing, and establishes the strategy, processes, performance expectations, and leadership needed to achieve short- and long-term business objectives. As a member of the Executive Leadership Team, the VP represents RSC with customers, The Raymond Corporation, dealer partners, suppliers, and industry organizations. Regional travel is required 20–30% of the time.

The position leads sales strategy and execution, organizational performance, forecasting and business intelligence, customer and market leadership, marketing, and cross-functional collaboration. It partners with Finance on forecasts and business plans and works with Operations, Service, Rental, Parts, Finance, and People Operations to support alignment and customer success. Marketing oversight includes brand positioning, digital marketing, lead generation, customer communications, events, and sales enablement.

Requirements

• Bachelor's degree in Business, Sales, Marketing, Management, or a related field, or an equivalent combination of education and relevant experience.
• 10+ years of industrial, commercial, or business sales leadership experience.
• Demonstrated experience leading and developing sales teams, managers, and/or geographically dispersed organizations.
• Demonstrated experience developing new business and expanding existing customer relationships.
• Track record of achieving revenue, profitability, market share, and customer growth objectives.
• Accountability for understanding financial results and using financial statements to support strategic decision-making.
• Successful P&L management experience and responsibility for financial statement management.
• Strong executive presence, judgment, and ability to influence at all levels.
• Strategic thinking and ability to maintain a big-picture perspective while driving execution.
• Strong business and financial acumen; ability to lead through growth, change, ambiguity, and evolving market conditions.
• Demonstrated ability to lead through other leaders and hold teams accountable.
• Ability to build, develop, and lead high-performing sales organizations.
• Understanding of consultative selling, territory development, account management, new business development, and customer retention.
• Strong forecasting, pipeline management, negotiation, and customer relationship skills.
• Ability to establish meaningful performance metrics and use data to improve results.
• Ability to understand customer needs and position RSC as a trusted business partner.
• Strong analytical and problem-solving skills, with ability to translate information into action.
• Results-oriented approach with ownership, urgency, and follow-through.
• Ability to manage multiple priorities and make sound decisions in complex conditions.
• Willingness to challenge the status quo and implement better approaches when needed.
• Ability to balance commercial opportunity with operational capability, financial discipline, and long-term priorities.
• Exceptional interpersonal, written, verbal, and presentation skills.
• Strong cross-functional collaboration, negotiation, and influencing skills.
• Ability to build credibility and trust with associates, customers, manufacturers, suppliers, and industry partners.
• Ability to engage in productive challenges while supporting organizational decisions and shared outcomes.
• Strong proficiency with Microsoft Office applications, including Excel, Word, PowerPoint, Teams, and Outlook.
• Ability to effectively use CRM, sales reporting, forecasting, and business intelligence tools.
• Ensure sales expectations and customer commitments do not compromise the safety of RSC associates, customers, or partners.

Nice To Haves

• Proven sales leadership experience within a dealership environment; material handling, industrial equipment, B2B distribution, or a similarly complex environment may also be considered.
• Strong experience with sales forecasting, budgeting, pipeline management, performance reporting, and business planning.
• Demonstrated ability to operate effectively within a complex, cross-functional organization and contribute to executive-level decision-making.

Responsibilities

• Develop and execute sales strategies that drive revenue, profitability, market share, and customer growth.
• Align sales resources, territories, and account plans with market opportunities, customer potential, and business priorities.
• Drive new business development and expand existing customer relationships.
• Lead new product initiatives and sales strategies supporting long-term growth.
• Provide leadership, direction, and accountability for the sales organization; recruit, develop, and retain high-performing sales leaders and team members.
• Establish goals, performance standards, and operating rhythms, and build organizational capability and succession strength.
• Promote a culture of ownership, collaboration, continuous improvement, and accountability.
• Own the sales forecasting process and ensure accurate pipeline visibility and performance reporting.
• Establish and monitor key performance indicators for revenue, bookings, pipeline health, market share, and customer growth.
• Use business intelligence and market insights to identify opportunities, risks, and strategic priorities.
• Partner with Finance to align forecasts, revenue expectations, profitability objectives, and annual business plans.
• Communicate performance, trends, opportunities, and risks to the President and Executive Leadership Team.
• Promote a customer-focused, consultative sales approach throughout the organization.
• Maintain executive relationships with key customers and participate in strategic business reviews and negotiations.
• Monitor industry trends, market conditions, and competitive activity to inform business strategy.
• Represent RSC within the Raymond dealer network and the broader material handling industry.
• Provide strategic direction and oversight for Marketing, aligning it with business objectives and sales priorities.
• Support brand positioning, digital marketing, lead generation, customer communications, events, and sales enablement; measure marketing effectiveness and ensure investments support growth objectives.
• Promote enterprise thinking and collaboration, balancing functional priorities with the interests of RSC as a whole.
• Collaborate with Operations, Service, Rental, Parts, Finance, and People Operations to support alignment and customer success.
• Translate enterprise strategy into clear priorities and actions; champion accountability, collaboration, continuous improvement, and organizational culture.
• Travel regionally 20–30% of the time.

Benefits

• Base salary plus executive-level bonus structure
• Competitive benefit package including medical, dental, vision, life, and disability coverage
• Company-paid short-term disability insurance
• 401(k) retirement plan with company match
• Employee discount program
• Volunteer time off
• Paid time off
• Referral bonus
• Fun, competitive, and team-oriented company culture

What This Job Offers

• Job Type: Full-time
• Career Level: Executive