VP, Sales and Marketing

The Raymond Corporation • Cincinnati, OH

4d

About The Position

Raymond Storage Concepts (RSC) is a provider of customized material handling solutions focused on warehouse and fleet optimization. The VP of Sales & Marketing is an executive leader responsible for profitable revenue growth, increasing market share, strengthening customer relationships, and building a high-performing sales organization. Reporting to the President, the position oversees New Equipment Sales, Aftermarket Sales, Dock & Door Sales, Inside Sales Support, Business Intelligence, and Marketing. The VP establishes the strategy, processes, performance expectations, and leadership needed to achieve short- and long-term business objectives. The role is a key member of the Executive Leadership Team and represents RSC with customers, The Raymond Corporation, dealer partners, suppliers, and industry organizations. Regional travel is required 20–30% of the time.

RSC is an authorized sales and service center for the Raymond Corporation, part of the Toyota Industries family of companies. Headquartered in Cincinnati, the company serves Ohio, Kentucky, Southeast Indiana, and West Virginia through regional locations including Columbus and Louisville.

Requirements

• Bachelor's degree in Business, Sales, Marketing, Management, or a related field, or an equivalent combination of education and relevant experience.
• 10 or more years of industrial, commercial, or business sales leadership experience.
• Experience leading and developing sales teams, managers, and/or geographically dispersed organizations.
• Experience developing new business and expanding existing customer relationships.
• Track record of achieving revenue, profitability, market share, and customer growth objectives.
• Accountability for understanding financial results and using financial statements to support strategic decision-making.
• Successful P&L management experience and responsibility for financial statement management.
• Strong executive presence, judgment, and ability to influence at all levels.
• Strategic thinking, business and financial acumen, and ability to lead through growth, change, ambiguity, and evolving market conditions.
• Ability to lead through other leaders and hold teams accountable.
• Ability to build, develop, and lead high-performing sales organizations.
• Understanding of consultative selling, territory development, account management, new business development, and customer retention.
• Strong forecasting, pipeline management, negotiation, and customer relationship skills.
• Ability to establish meaningful performance metrics and use data to improve results.
• Ability to understand customer needs and position RSC as a trusted business partner.
• Strong analytical and problem-solving skills and ability to translate information into action.
• Results orientation, ownership, urgency, and follow-through; ability to manage multiple priorities and make sound decisions in complex conditions.
• Ability to challenge the status quo, implement better approaches, and balance commercial opportunity with operational capability, financial discipline, and long-term priorities.
• Exceptional interpersonal, written, verbal, and presentation skills.
• Strong cross-functional collaboration, negotiation, and influencing skills; ability to build credibility and trust with associates, customers, manufacturers, suppliers, and industry partners.
• Ability to engage in productive challenges while supporting organizational decisions and shared outcomes.
• Strong proficiency with Microsoft Office applications, including Excel, Word, PowerPoint, Teams, and Outlook.
• Ability to effectively use CRM, sales reporting, forecasting, and business intelligence tools.

Nice To Haves

• Sales leadership experience within a dealership environment; experience in material handling, industrial equipment, B2B distribution, or a similarly complex environment may also be considered.
• Strong experience with sales forecasting, budgeting, pipeline management, performance reporting, and business planning.
• Ability to operate effectively within a complex, cross-functional organization and contribute to executive-level decision-making.

Responsibilities

• Develop and execute sales strategies that drive revenue, profitability, market share, and customer growth.
• Align sales resources, territories, and account plans with market opportunities, customer potential, and business priorities.
• Drive new business development and expand existing customer relationships.
• Lead new product initiatives and sales strategies that support long-term growth.
• Provide leadership, direction, and accountability for the sales organization.
• Recruit, develop, and retain high-performing sales leaders and team members.
• Establish goals, performance standards, and operating rhythms that promote accountability and execution.
• Build organizational capability and succession strength, and foster a culture of ownership, collaboration, continuous improvement, and accountability.
• Own the sales forecasting process and ensure accurate pipeline visibility and performance reporting.
• Establish and monitor key performance indicators for revenue, bookings, pipeline health, market share, and customer growth.
• Use business intelligence and market insights to identify opportunities, risks, and strategic priorities.
• Partner with Finance to align forecasts, revenue expectations, profitability objectives, and annual business plans.
• Communicate performance, trends, opportunities, and risks to the President and Executive Leadership Team.
• Promote a customer-focused, consultative sales approach throughout the organization.
• Maintain executive relationships with key customers and participate in strategic business reviews and negotiations.
• Monitor industry trends, market conditions, and competitive activity to inform business strategy.
• Represent RSC within the Raymond dealer network and the broader material handling industry.
• Provide strategic direction and oversight for Marketing, aligning its work with business objectives and sales priorities.
• Support brand positioning, digital marketing, lead generation, customer communications, events, and sales enablement.
• Measure marketing effectiveness and ensure investments support growth objectives.
• Promote enterprise thinking and collaboration, balancing functional priorities with what is best for RSC as a whole.
• Collaborate with Operations, Service, Rental, Parts, Finance, and People Operations to support alignment and customer success.
• Translate enterprise strategy into clear priorities and actions, champion accountability and continuous improvement, and drive organizational culture and framework.

Benefits

• Base salary plus executive-level bonus structure
• Competitive benefit package including medical, dental, vision, life, and disability coverage
• Company-paid short-term disability insurance
• 401(k) retirement plan with company match
• Employee discount program
• Volunteer time off
• Paid time off
• Referral bonus
• Fun, competitive, and team-oriented company culture

What This Job Offers

• Job Type: Full-time
• Career Level: Executive