VP of Sales and Marketing

Skyrocket Education•Pasadena, CA

12d•$150,000 - $162,500•Remote

About The Position

Skyrocket™ serves schools with diverse and low-socioeconomic student populations and non-traditional learning environments, drawing on leadership experience in schools and operational support teams. Its expertise sits at the intersection of academic and administrative performance. The VP of Sales and Marketing will help build a service-driven sales and marketing team providing educational and operational services solutions across multiple states. The role includes a base salary and a bonus structure. It is primarily remote, with 20+ in-person days in Pasadena, California, for company events and professional development, as well as travel for client meetings, prospect sites, and conferences when required. Some evening and weekend availability is required around major proposal deadlines.

Requirements

Bachelor's degree preferred; equivalent progressive experience considered.
5–8+ years in sales leadership.
Direct people-management experience overseeing a multi-person sales team.
Marketing fluency and ability to direct campaigns and content, even without being the hands-on creator.
Track record managing a team through integration or organizational change without losing pipeline momentum.
Comfort operating with a Chief of Staff executive layer above, translating strategy into execution rather than setting strategy independently.

Nice To Haves

Experience selling to complex, long-cycle institutional buyers, such as K-12, higher education, HR/back-office services, or government.

Responsibilities

Build a go-to-market strategy across both legacy service catalogs, translating market positioning into territory, account, and campaign plans.
Manage and coach the two Account Executives against consolidated pipeline, activity, and revenue targets; report attainment to the Chief of Staff monthly and quarterly.
Own the sales process from prospecting through close, renewal, and expansion.
Use CRM and sales analytics to optimize territory design, capacity, and conversion rates as the team grows.
Execute cross-sell and bundled-pricing motions for engagements spanning multiple service lines.
Maintain team coverage and continuity through staffing transitions, including planned leaves, using documented coverage plans.
Recalibrate quotas, activity targets, and compensation and incentive structures as performance data accumulates.
Run day-to-day marketing execution, including campaigns, content, and sales-enablement collateral.
Partner with the Chief of Staff on website and PR-adjacent priorities.
Build the sales and marketing team for growth, recommending and hiring additional Sales Directors, Account Executives, and marketing roles in partnership with the Chief of Staff on timing and budget.
Recruit, retain, and develop sales and marketing talent, fostering accountability and continuous coaching.
Implement sales operations, revenue operations, and reporting governance as the team scales.
Own new hires' ramp and performance against plan, applying the team's 30-60-90 day ramp process.
Support consolidation of CRM and pipeline-reporting infrastructure across both companies in partnership with the Operations function.
Own the sales pipeline and forecast, reporting regularly to the Chief of Staff on progress against Year One and quarterly targets.
Track and report core marketing metrics, including qualified leads, campaign performance, and site engagement.