VP - Marketing

Red River Employees Federal Credit Union•Texarkana, TX

About The Position

The VP - Marketing leads RRCU’s Marketing Department and Community Service Department, as well as social media and RRCU Gives. The role is responsible for strategically driving growth, sustaining member engagement, increasing community involvement, and enhancing the RRCU brand. The VP acts as a major link between the credit union, its members, and the public, and helps further the credit union’s goals and positive, professional image. The position leads and develops the marketing team, promotes innovation, monitors market trends and consumer behavior, and uses research and data to improve marketing efforts. It oversees brand strategy, social media planning, marketing analytics, community engagement, and partnership development, while ensuring advertising and regulatory compliance. The VP works with Regional Managers, Department Heads, and the data team to accomplish marketing goals and maximize marketing efforts. The role also requires adherence to Red River Employees Federal Credit Union policies and procedures and performance of other related duties as assigned.

Requirements

At least five years of experience in marketing or business development; experience with a financial institution is described as ideal.
Bachelor’s degree in a relevant field.
Proven track record in developing effective marketing strategies.
Proficiency with computer skills and standard office equipment.
Knowledge of advertising regulations in the financial industry.
Experience in team mentoring and project management.
Strong interpersonal skills and the ability to maintain professionalism.
Ability to meet, speak, and deal effectively with people while remaining professional.
Must maintain a neat and professional appearance.
Available to attend community and business events during and after business hours as required.
Ability to use standard office equipment and occasionally lift boxes weighing 25–50 pounds.
Ability to follow the core values of Team-Focused, Excellence, Authenticity, and Leading in Innovation.

Responsibilities

Oversee and lead Marketing, Community Service, Social Media, and RRCU Gives.
Monitor market trends, consumer behaviors, and emerging technologies through research and use the information to enhance marketing efforts.
Lead, coach, and develop the team while fostering innovation, creative thinking, and experimentation within the marketing department.
Lead RRCU Gives, developing its brand and supporting the community.
Implement a data plan to monitor and track marketing across all channels.
Manage and enhance the company’s brand by developing a comprehensive brand strategy.
Develop a social media plan to enhance the brand and create growth.
Work with Regional Managers, Department Heads, and other key areas to accomplish marketing goals.
Use strong analytical skills in data analytics.
Ensure compliance with advertising and regulatory standards.
Oversee community engagement and partnership development initiatives.
Help further the credit union’s goals and positive, professional image by serving as a major link between the credit union, its members, and the public.
Work closely with the data team to maximize marketing efforts.
Adhere to all Red River Employees Federal Credit Union policies and procedures.
Perform other related duties as assigned.