VP Marketing

EX.CO • New York, NY

3d • $180,000 - $210,000

About The Position

EX.CO is seeking a VP Marketing to lead its brand, creative, and market presence. The role owns marketing strategy and execution across brand identity, content and video, social channels, public relations and communications, events, and growth. The VP Marketing will work closely with Go To Market and Business teams to clarify messaging, refine visual language, extend EX.CO’s identity into new areas of the media world, and support new business opportunities. The role also partners with Product and the executive team and requires a hands-on approach.

Requirements

• At least 10 years of experience in B2B technology marketing.
• At least 4 years of senior leadership experience.
• A track record of leading campaigns, growth, and content at a senior level.
• Strength in both brand and performance marketing, with a clear connection to revenue.
• A strong visual eye and experience managing external creative and PR resources.
• A collaborative style and experience working alongside Go To Market, Sales, and Product leaders.
• Strategic and hands-on approach.

Nice To Haves

• AdTech or media experience.

Responsibilities

• Build and own marketing strategy across offerings and audiences, and create annual and quarterly plans aligned with budget.
• Lead the marketing team and external consultants.
• Refine brand identity, messaging, and visual guidelines across touchpoints.
• Drive growth campaigns and pipeline-focused demand generation, including media-buying strategy, campaigns, and creative.
• Own external communications and channels, including PR and media-relations strategy.
• Lead content and video production, including thought leadership.
• Plan and manage EX.CO’s presence at key industry events.
• Support internal communications efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed