VP, Product and Technical Marketing

Equinix • Redwood City, CA

2d • $279,000 - $419,000

About The Position

The VP, Product and Technical Marketing brings innovative products to market in collaboration with Product Management and serves as a technology domain expert who develops product positioning and differentiation. The role articulates the value and positioning of Equinix products to customers, prospects, partners, sales teams, analysts, and other internal and external stakeholders.

Requirements

• Deep product marketing and/or product management leadership experience, preferably in data center infrastructure, cloud SaaS, or software companies.
• Proven ability to operate in a matrix organization with complex stakeholder groups.
• Experience launching differentiated solutions for enterprises.
• Strong understanding of the enterprise IT stack and the evolving cloud and AI landscape, including their impact and potential for enterprises.
• Ability to present persuasively at leadership meetings, analyst briefings, industry events, and webinars.
• Proven success uncovering customer insights through research, advisory boards, Sales, and Customer Success.
• Excellent leadership and management skills with diverse marketing teams.
• Strong analytical, critical-thinking, and decision-making skills.
• Ability to thrive in fast-paced teams and adapt to changing market and organizational needs.
• Collaborative approach, including navigating complex organizational dynamics and building partnerships to achieve shared objectives.
• Ability to guide marketing teams through change, uncertainty, and ambiguity.
• Business savvy and ability to understand the business and deliver outcomes with functions across the Company.

Responsibilities

• Translate product vision and strategy into outside-in messaging that positions the value of the full portfolio, including current and future offerings.
• Develop product and portfolio messaging tailored to different content formats, channels, and internal and external audiences.
• Create product demonstrations for major events, the web, and customer discussions, and work with Brand and Product Management to visualize product brands.
• Work with Product Management and Engineering on product launch orchestration, ensuring accurate product messaging and holistic stories for audiences.
• Develop thought leadership content and translate internal feature roadmaps into regularly updated, externally consumable explanations of current and future customer value.
• Partner with Product Management and Global Value Advisory to understand customer needs, map them to target markets, and determine which markets to pursue.
• Collaborate with Product and GTM Operations to document personas for specific service offerings and customer buying processes, and determine appropriate sales distribution strategies.
• Collaborate with Marketing and Sales to develop and promote effective product storytelling.
• Lead cross-functional efforts to develop quantitative proof points about Platform Equinix and its portfolio relative to alternatives and substitutes.
• Maintain performance benchmarking documentation and incorporate it into marketing materials and forums.
• Deliver insights on product portfolio awareness, sales effectiveness, and uptake.
• Apply data science cross-functionally to find ways to assess and expand demand for the product portfolio.
• Lead analyst relationships and briefings to communicate portfolio strategy and differentiation, and incorporate market feedback into positioning.
• Partner with Sales and Customer Success to recruit customer advocates and develop references and case studies demonstrating business outcomes and supporting sales opportunities.
• Own the Customer Advisory Board, including member engagement and agenda development, in partnership with Product Management.
• Translate customer insights into recommendations for product priorities and go-to-market plans, and communicate resulting actions to participants.

Benefits

• Employee Assistance Program.
• Health, life, disability, and voluntary insurance plans for employees and eligible family members.
• Retirement plan contributions by employees and Equinix.
• Accrued paid time off.
• Paid holidays.
• Bonus eligibility.
• Equity may be offered depending on the position.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed