VP, Product and Technical Marketing

Equinix•Redwood City, CA

20h

About The Position

The VP, Product and Technical Marketing brings innovative products to market in collaboration with Product Management and serves as a technology domain expert who develops product positioning and differentiation. This role articulates the value and positioning of Equinix products to customers, prospects, partners, sales teams, analysts, and other internal and external stakeholders. The position translates product vision and strategy into portfolio messaging, creates product demonstrations and thought leadership content, and works with Product Management and Engineering on launch orchestration. It partners across Product Management, Global Value Advisory, GTM Operations, Marketing, Sales, and Customer Success to map customer needs to target markets, shape customer personas and buying processes, and develop effective product storytelling. The VP leads efforts to establish quantitative proof points and performance benchmarks, assess awareness and sales effectiveness, and uncover ways to expand demand. The role also leads analyst relationships and briefings, develops customer advocates and case studies, owns the Customer Advisory Board, and turns customer insights into recommendations for product priorities and go-to-market plans.

Requirements

Deep product marketing and/or product management leadership experience.
Proven ability to operate in a matrix organization with complex stakeholder groups.
Experience launching differentiated solutions for enterprises.
Strong understanding of the Enterprise IT stack and the evolving cloud and AI landscape, including their impact and potential for enterprises.
Persuasive presentation skills for leadership meetings, analyst briefings, industry events, and webinars.
Proven success uncovering customer insights through research, advisory boards, Sales, and Customer Success.
Excellent leadership and management skills for diverse marketing teams.
Strong analytical, critical-thinking, and decision-making skills.
Ability to work in fast-paced teams and adapt to changing market and organizational needs.
Ability to navigate complex organizational dynamics and build partnerships to achieve shared objectives.
Business savvy and ability to understand the business and deliver outcomes with functions across the company.

Nice To Haves

Product marketing and/or management leadership experience in Data Center Infrastructure, Cloud SaaS, or software companies.

Responsibilities

Translate product vision and strategy into outside-in messaging that positions the value of the entire portfolio, including present and future offerings.
Develop messaging and positioning tailored to products, portfolio, content formats, channels, and internal and external audiences.
Create demonstrations for major events, the web, and customer discussions; work with Brand and Product Management on regular product-brand visualization.
Coordinate product launch orchestration with Product Management and Engineering, ensuring product truth across audiences and presenting holistic stories.
Develop thought leadership and translate internal feature roadmaps into regularly updated, externally consumable articulations of current and future customer value.
Partner with Product Management and Global Value Advisory to understand customer needs, map them to target markets, and determine which markets to pursue.
Collaborate with Product and GTM Operations to develop and document targeted personas, understand the customer buying process, and determine sales distribution strategies.
Work with Marketing functions and Sales to develop and promote effective product storytelling.
Lead cross-functional efforts to develop quantitative proof points on the performance of Platform Equinix and its product portfolio relative to alternatives and substitutes.
Maintain documentation and incorporate performance benchmarking into marketing materials and forums.
Deliver insights on portfolio awareness, sales effectiveness, and uptake.
Apply data science cross-functionally to identify ways to assess and expand demand for the product portfolio.
Lead analyst relationships and briefings to communicate portfolio strategy and differentiation, incorporating market feedback into positioning.
Partner with Sales and Customer Success to recruit customer advocates and develop references and case studies that demonstrate business outcomes and support sales opportunities.
Own the Customer Advisory Board, including member engagement and agenda development, in partnership with Product Management.
Translate customer insights into recommendations for product priorities and go-to-market plans, and communicate resulting actions back to participants.
Lead and manage diverse marketing teams and guide them through change, uncertainty, and ambiguity.