VP, Lifecyle & Growth Marketing
About The Position
ParentSquare is seeking a VP, Growth & Lifecycle Marketing to lead the company's audience growth engine. This role will integrate content, community, customer lifecycle, advocacy, and demand generation to drive adoption, expansion, and long-term customer value. Reporting to the CMO, the VP will manage Demand Gen, Email, Pendo, Webinars, and Events, and collaborate with Product Marketing, Customer Success, and Sales on growth initiatives. The position involves developing audience growth strategies, establishing engagement metrics, building educational programs, designing lifecycle journeys, supporting expansion efforts for various offerings, and leading demand generation and event strategies. The role also includes leading and growing a team, partnering with RevOps and Marketing Analytics for data-driven insights, ensuring marketing aligns with privacy standards for the K-12 audience, and representing Marketing on the company leadership council.
Requirements
- 12+ years in growth, lifecycle, or demand generation marketing.
- Several years in a senior leadership role.
- SaaS experience required.
- Proven experience building or scaling an audience growth engine with multiple products.
- People leadership experience managing managers; led a team of 5+ across multiple disciplines.
- A track record of measurable pipeline and revenue contribution from owned and organic channels, and fluency with the KPIs that prove it.
- Experience running or overseeing event marketing (virtual and in-person) as part of a broader growth strategy.
- Comfortable operating at both strategic and hands-on levels.
- Experience working in a regulated or privacy-sensitive environment.
- Fluent with modern growth technology: HubSpot, Pendo, Zoom Webinar tools, Asana, and more.
- Track record and examples of using AI to scale content, targeting, and measurement.
Nice To Haves
- Edtech experience a strong plus.
Responsibilities
- Develop ParentSquare's audience growth strategy across prospects, customers, advocates, and influencers.
- Partner with Communications on an integrated content plan.
- Establish audience engagement metrics and measurement frameworks.
- Build top-of-funnel and mid-funnel education programs, including buyer enablement for products with multiple decision-makers.
- Design lifecycle journeys from prospect to sales handoff, to implementation, to customer success, and back to upsell, renewal, and advocacy.
- Establish governance, segmentation, and communication standards across Marketing, Product, Customer Success, and Sales.
- Support expansion motions for Attendance Plus, Payments, Smart Sites, and future offerings.
- Lead Demand Generation, Email Marketing, and Events to improve pipeline efficiency and channel performance.
- Own event strategy across virtual and in-person programs, ensuring they carry campaigns and stories to the right audiences.
- Lead and grow a team of managers and specialists across Demand Gen, Email, Pendo, Webinars, and Events.
- Partner with RevOps and Marketing Analytics to keep targeting, timing, and messaging sharp, and to keep learning from the data.
- Partner with Legal and Security to keep marketing aligned with the safety and privacy standards our K-12 audience requires.
- Represent Marketing on the company leadership council as the function's only VP.
Benefits
- Employer-paid health insurance (including dependent coverage)
- An employer-matched 401K retirement savings program from day 1
- Paid Parental Leave
- Stock options
- Health + wellness reimbursements
- PTO that increases each year
- 15 paid holidays, including your birthday!
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
