VP, Growth Marketing

HubSpot

1d • $306,300 - $490,100

About The Position

HubSpot is hiring a VP of Growth Marketing to lead the evolution of its growth strategy as AI changes how people discover, evaluate, and buy software. The role is accountable for making HubSpot more visible and recommended across search and AI, and for growing high-quality top-of-funnel demand across SMB and upmarket businesses.

The VP will own organic search and AI visibility, performance marketing, emerging acquisition channels, and growth experimentation. They will set investment priorities, identify and test new growth opportunities, and scale effective approaches. This is a hands-on builder role that requires close engagement with the work and the ability to turn shifts in technology and buyer behavior into growth opportunities.

The position leads a global team and partners across Marketing, Product, Sales, Data, Finance, and Operations. The leader will shape strategies for traditional search, AI discovery, paid acquisition, and different growth models, while developing the organization and using AI and automation to increase the speed of experimentation and execution.

Requirements

• Experience building growth at meaningful scale in a globally scaled B2B SaaS company, leading acquisition, performance marketing, organic growth, or related functions, with demonstrable material business outcomes.
• Experience identifying emerging channels, technologies, or customer behavior shifts, forming a point of view, experimenting quickly, and turning promising signals into meaningful growth.
• Deep understanding of search and paid acquisition, including how AI search, LLMs, agents, and new discovery experiences affect how brands are found, recommended, and chosen.
• Understanding of growth economics and ability to allocate people and investment across opportunities; fluency in incrementality, returns, CAC, attribution, and pipeline economics.
• Ability to balance near-term performance with longer-term growth bets while making decisions without waiting for perfect information.
• Experience leading leaders, building high-performing teams, attracting talent, and maintaining a high bar while staying close to the work without becoming a bottleneck.
• Ability to operate across high-volume self-service and sales-assisted growth models and develop strategies for different customer segments.
• Executive-level communication and influence, including the ability to clarify complex problems and influence senior leaders across Product, Sales, Finance, Data, and Marketing.

Nice To Haves

• Experience turning growth or customer insights into new products, features, or business opportunities.
• Experience with marketing engineering, automation, or using AI to fundamentally change how marketing work gets done.

Responsibilities

• Own HubSpot’s growth strategy and determine how to create and capture demand across paid, organic, AI, and emerging channels for SMB and upmarket businesses.
• Decide where to invest, pull back, and experiment; identify new opportunities, test them quickly, and scale successful approaches.
• Lead strategy for traditional search and emerging AI discovery, protecting and growing organic search performance and building capabilities and experiments to increase AI visibility, recommendations, and demand.
• Transform performance marketing by modernizing measurement and using data and AI to improve targeting, creative testing, personalization, and short- and long-term returns.
• Find and scale new sources of profitable growth across paid advertising and other acquisition channels.
• Partner with Product to turn customer behavior and unmet needs into acquisition opportunities and, where appropriate, new products or features.
• Attract, develop, and lead a global growth organization, setting a high bar for curiosity, accountability, and execution.
• Stay close to the work, challenge assumptions, accelerate decisions, and empower leaders to own significant problems.
• Use AI and automation to help the team experiment, learn, and execute faster, and build a culture focused on impact.
• Partner with senior cross-functional leaders across Marketing, Product, Sales, Data, Finance, and Operations.

Benefits

• Some roles are eligible to participate in HubSpot’s equity plan and receive restricted stock units (RSUs).
• Some roles may be eligible for overtime pay.
• HubSpot offers benefits and perks, though specific benefits are not listed in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed