VP, Consumer Growth

Dockwa•Newport, RI

17h

About The Position

The VP, Consumer Growth owns the strategy and operating plan for growing Dockwa's boater network to one million users and increasing its economic value. The role is accountable for growth forecasting and the economics of acquisition, conversion, engagement, retention, and membership revenue. The position leads consumer acquisition and activation, including developing repeatable channels such as organic discovery, referrals, partnerships, lifecycle programs, and selective paid acquisition when the economics support it. It also owns Dockwa+ as a business, including positioning, product experience, pricing, conversion, revenue, renewal, and the full subscription lifecycle. The VP will turn marina relationships into a scalable consumer distribution advantage, build partner programs and commercial models, and work with Product and Engineering to improve discovery, search, merchandising, onboarding, and booking. The role is responsible for growing engagement, retention, repeat transactions, booking frequency, and the share of boaters’ activity taking place through Dockwa. The position leads a small team and establishes the operating systems needed to perform at scale, including a weekly scorecard, experimentation process, and quarterly plans tied to company priorities. The role uses data, automation, and AI to accelerate execution and reduce manual work.

Requirements

Direct accountability for the growth and economics of a consumer subscription, membership, marketplace, or freemium business.
Experience making decisions and owning results related to acquisition, conversion, retention, pricing, and lifetime value.
Experience building or leading acquisition funnels, activation experiences, lifecycle programs, and experimentation systems.
Ability to work with Product and Engineering to improve conversion and engagement, not just generate traffic.
Experience growing a consumer business through partnerships, marketplaces, venues, merchants, or other established distribution channels.
Ability to align incentives so distribution partners benefit from consumer adoption.
Commercial and analytical rigor, including the ability to build financial models, interrogate cohort data, assess acquisition economics, and identify investments that create incremental value.
Comfort working directly with analytics and using SQL or equivalent tools.
Hands-on use of modern tools to analyze, experiment, automate, and execute, with examples of work built.
Preference for ownership, a small team, broad responsibility, and decision-making authority.
Comfort moving between strategy, conversion-funnel work, and P&L review.

Responsibilities

Own the strategy and operating plan for growing Dockwa's boater network to one million users and increasing the network's economic value.
Own growth forecasting, acquisition economics, conversion, engagement, retention, and membership revenue.
Build repeatable systems for acquiring and activating boaters.
Develop consumer acquisition channels, including organic discovery, referrals, partnerships, lifecycle programs, and selective paid acquisition where the economics work.
Own Dockwa+ as a business, including positioning, product experience, pricing, conversion, revenue, and renewal.
Own the complete subscription lifecycle: discovery, offer presentation, trial strategy, conversion, engagement, renewal, and churn.
Turn marina relationships into a scalable consumer distribution advantage and build programs that help marinas introduce, activate, and promote Dockwa and Dockwa+ to their customers.
Work with Product and Engineering to improve discovery, search, merchandising, onboarding, and the booking experience.
Build lifecycle programs that encourage repeat transactions, new-destination discovery, and ongoing consumer engagement.
Measure active users, cohort retention, repeat transactions, booking frequency, and the share of a boater's activity that happens through Dockwa.
Build a partner ecosystem that increases the value of being a Dockwa boater; own its commercial model, partner economics, distribution strategy, and performance, coordinating with Product on integration into the consumer experience.
Lead a small, capable team and establish systems for performance at scale.
Establish a weekly scorecard, experimentation process, and quarterly plans tied to company priorities.
Use data, automation, and AI to accelerate work, reduce manual effort, and increase organizational output.