VP Growth Marketing

Asure Software • Tampa, FL

4d • Hybrid

About The Position

Asure is hiring a VP of Growth Marketing to lead a blended team of marketing-systems architects, AI and automation specialists, and traditional marketers, using technical capabilities to scale marketing programs. The position owns growth across new-logo acquisition for SMB, mid-market, and enterprise customers; product attach and cross-sell; partner marketing; and field events, with measurable impact on pipeline and revenue. It partners with Sales leadership to build go-to-market strategies by segment, works with Revenue Operations and the SDR team, and reports pipeline and results to the Chief Revenue Officer.

The VP will develop an AI-enabled growth strategy with clear guardrails and human oversight, co-build go-to-market plans with each VP of Sales, and own the marketing-to-sales handoff with Revenue Operations. The role leads demand generation, lead nurturing, growth KPIs, the growth budget, and the marketing technology stack. It also coaches a mixed team of traditional and technical marketers, including the Marketing Systems Architect, and makes build, buy, or partner decisions.

This is a hybrid role based in Asure’s Tampa, Florida, or Austin, Texas, location. Success in the first 90 days means establishing a documented operating model and shared funnel and handoff definitions with Sales and Revenue Operations. Within six months, the role is expected to deliver measurable gains in sales-ready pipeline, cost per opportunity, and campaign speed.

Requirements

• At least 8 years of B2B marketing experience, including at least 4 years leading teams as a Director or VP of Marketing, Growth, or Demand Generation.
• Hands-on AI experience beyond prompt engineering, including knowledge bases, agent workflows, or automations, with explainable results and sound judgment on privacy and compliance.
• A track record of driving pipeline and revenue alongside sales leaders.
• Experience supporting more than one go-to-market motion, such as new-logo acquisition, attach and cross-sell, partner marketing, or events.
• Strong command of funnel metrics, attribution, budgeting, ROI, marketing automation, and CRM platforms.
• Ability to lead mixed teams through coaching and present clearly to executives.
• Candidates must be legally authorized to work in the United States; Asure cannot sponsor or transfer visas.
• Criminal background checks are conducted at employment offer.

Nice To Haves

• Experience in B2B SaaS, HCM, payroll, or subscription software.
• Bachelor’s degree; equivalent experience is considered.

Responsibilities

• Set a growth strategy that uses AI across the funnel, with clear guardrails and humans in the loop.
• Co-build go-to-market plans with each VP of Sales and own the marketing-to-sales handoff with Revenue Operations.
• Use data and automation to make new-logo, attach, partner, and event programs faster, broader, and more measurable.
• Lead and coach a mixed team of traditional and technical marketers, including the Marketing Systems Architect.
• Own the demand generation plan, lead nurturing, and KPIs that feed every sales division.
• Manage the growth budget and marketing technology stack, and decide when to build, buy, or partner.
• Keep the Chief Revenue Officer informed on pipeline and results.

Benefits

• Medical, dental, and vision coverage; HSA and FSA, effective on day 1.
• Company-paid basic life insurance, accidental death and dismemberment insurance, long-term disability, and short-term disability.
• 401(k) program with 3% safe harbor contribution.
• Employee stock purchase program.
• Fitness reimbursement program.
• Self-managed PTO.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive