VP Growth Marketing

Asure Software • Atlanta, GA

18h

About The Position

Asure is hiring a VP of Growth Marketing to lead a blended team of marketing-systems architects, AI and automation specialists, and traditional marketers. The role owns growth across new-logo acquisition for SMB, mid-market, and enterprise customers; product attach and cross-sell; partner marketing; and field events, with measurable impact on pipeline and revenue.

The VP will partner with Sales VPs to develop go-to-market strategies by segment, work with Revenue Operations and the SDR team, and keep the Chief Revenue Officer informed on pipeline and results. The position calls for a leader who can design AI-enabled systems—not just use prompt engineering—and apply them to established revenue-driving motions.

The role owns the demand generation plan, lead nurturing, funnel KPIs, growth budget, and marketing technology stack. Success includes establishing a shared operating model and funnel handoff with Sales and Revenue Operations, followed by measurable improvements in sales-ready pipeline, cost per opportunity, and campaign speed.

Requirements

• 8+ years of experience in B2B marketing, including 4+ years leading teams as a Director or VP of Marketing, Growth, or Demand Generation.
• Hands-on AI experience beyond prompt engineering, including knowledge bases, agent workflows, or automations; ability to explain results and exercise sound judgment on privacy and compliance.
• A track record of driving pipeline and revenue alongside sales leaders.
• Experience supporting more than one go-to-market motion, such as new logo, attach and cross-sell, partner, and events.
• Strong command of funnel metrics, attribution, budgeting, ROI, marketing automation, and CRM platforms.
• Ability to lead mixed teams through coaching and present clearly to executives.

Nice To Haves

• Experience in B2B SaaS, HCM, payroll, or subscription software.
• Bachelor's degree; equivalent experience will be considered.

Responsibilities

• Set a growth strategy that uses AI across the funnel, with clear guardrails and humans in the loop.
• Co-build go-to-market plans with each VP of Sales and own the marketing-to-sales handoff with Revenue Operations.
• Use data and automation to improve the speed, reach, and measurability of new-logo, attach, partner, and event programs.
• Lead and coach a mixed team of traditional and technical marketers, including the Marketing Systems Architect.
• Own demand generation, lead nurturing, and the KPIs that support every sales division.
• Manage the growth budget and marketing technology stack, and decide when to build, buy, or partner.
• Keep the Chief Revenue Officer informed on pipeline and results.

Benefits

• Medical, dental, and vision coverage, plus HSA and FSA, effective on day one.
• Company-paid basic life insurance, accidental death and dismemberment insurance, long-term disability, and short-term disability.
• 401(k) program with a 3% safe harbor contribution.
• Employee Stock Purchase Program.
• Fitness reimbursement program.
• Self-managed PTO.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive