Product Marketing Manager - Medical

IPG Photonics•Marlborough, MA

About The Position

IPG Medical Corporation develops next-generation laser-based medical products using its laser technology. The Product Marketing Manager will help build the next generation of laser-based medical technology, working at the intersection of customers, technology, clinical practice, and commercial strategy to translate IPG’s laser capabilities into products that improve patient care. The role will initially focus on urology and stone management and contribute across the product lifecycle, from customer insight and new product development through global launch, commercialization, and lifecycle management. This position offers visibility across customer discovery, product development, clinical strategy, and commercialization, with influence on products from early concept through global market introduction. The successful candidate will develop product strategy and commercialization plans, assess market and customer opportunities, build business cases, set launch and post-launch KPIs, and use market data and customer feedback to guide actions. The role involves close collaboration with R&D, clinical, regulatory, quality, finance, and commercial teams, as well as direct engagement with customers and clinical stakeholders.

Requirements

Bachelor’s degree in marketing, business, engineering, life sciences, or a related discipline.
At least 5 years of product management, product marketing, strategic marketing, or related commercial experience involving technically sophisticated products.
Experience working with capital equipment, durable hardware, or complex technology platforms.
Demonstrated experience translating customer insights into market requirements to build commercial strategies.
Experience leading or supporting new product introductions across cross-functional teams, including engineering/R&D, regulatory, quality, clinical, finance, and commercial organizations.
Strong ability to communicate technical concepts and customer value propositions clearly to technical and commercial audiences.
Customer orientation and willingness to spend time in customer settings, engaging directly with physicians, nurses, surgical technicians, biomedical engineers, and commercial partners.
Demonstrated ability to build and execute global launch plans while coordinating with regulatory, engineering, quality, finance, and commercial partners.
Ability to operate independently in an entrepreneurial environment.
Ability to travel approximately 15%.

Nice To Haves

Medical device or life science industry experience.
Experience marketing medical capital equipment and associated consumables.
Experience with laser, energy-based, imaging, surgical, or advanced medical technologies.
Experience collaborating directly with physicians and clinical KOLs.
Experience conducting voice-of-customer, formative usability, or other customer research with models and prototypes.
Familiarity with medical-device clinical development, regulatory pathways, human factors, and design control processes.
Experience supporting distributors and strategic partners.

Responsibilities

Develop a deep understanding of physician workflows, unmet clinical needs, purchasing behavior, competitive technologies, and evolving standards of care.
Conduct voice-of-customer research with physicians, nurses, technicians, administrators, and commercial partners.
Conduct formative usability research using prototypes or product concepts to identify use-related issues and inform product design.
Translate customer insights into prioritized product and user requirements in partnership with R&D and clinical teams.
Develop market segmentation, targeting, and customer personas.
Develop product strategy and commercialization plans for assigned medical-device platforms.
Assess market attractiveness, customer needs, competitive offerings, and potential new indications or applications.
Build business cases and financial models to support new product and market-expansion opportunities.
Recommend portfolio priorities, pricing strategy, and lifecycle investments.
Establish launch and post-launch KPIs and use market data and customer feedback to drive corrective actions.